Log in

Exhibitions As Art Can Imitate Life

by Nomadic Display 18. March 2014 18:21

In the midst of one of this year’s biggest snow storms on the east coast, came a breath of spring in the form of an exhibition. Walking through the entrance to the 185th Philadelphia Flower Show was AWESOME.  While that word can be cliché, in this case it’s the only word that adequately described the vision before me.

This year’s show was entitled “ARTiculture” and promised visitors a rare opportunity to experience a unique blend of art and horticulture. Many of displays were designed to celebrate the paintings and sculptures of artists including Alexander Calder, Michelangelo, Monet, Picasso, Pollock, da Vinci and Dali.

All of the exhibits on display were made of fresh and dried flowers, grasses and other organic materials, creating remarkable illusions like this sushi buffet.

Daring displays of artistry featured dazzling colours infused with the scent of fresh flowers.

Crowds walked through the exhibition galleries admiring the wide variety of creative installations and masterful arrangements.

Since most exhibition displays don’t possess an alluring scent, maybe the next best thing is graphics that make you think it does.

 

Tags: , ,

Current Affairs | Marketing

SnapFish Makes A Splash With An Instand Pop Up Display

by Nomadic Display 4. March 2014 18:09

Snapfish is the number one online photo service, with more than 90 million members in over 12 countries with 2 billion photos. They chose The Baby Show for their first venture into the world of events and trade shows because young mums are one of their key target segments.

Snapfish needed strong branding on the stand, an efficient way to display Snapfish photo gifts and prints and plenty of space for visitors. They wanted to share the importance of preserving memories and show mums how creative they can get with Snapfish photo books, personalised gifts, cards, calendars and wall art.

With their short brief, Snapfish approached Nomadic Display and a few other agencies to acquire a pop-up displayfor the show. Nomadic went to work and came up with a brilliant concept which encompassed all of their requirements. Snapfish was thrilled when they saw how well the initial exhibition design satisfied their needs. Nomadic offered a few options to help Snapfish understand their opportunities to improve the look and functionality of the stand and still keep the costs down.



Nomadic combined two Instand pop ups into a spacious corner stand with clean lines, brilliant graphics, internal shelves, and merchandise and literature displays. Snapfish chose to set up the display on their own and since this was their first event, Nomadic conducted a training session for them so they would feel confident about installing it. Plus, Nomadic’s project management team ensured that no deadline was missed and the booth was ready well in advance of The Baby Show. All in all, Snapfish felt Nomadic went above and beyond.



Everything was delivered in neatly packed cases so the equipment was well protected and didn’t require much space. The display was ready in no time. Snapfish is truly impressed at how it easy their Instand pop-up is to use, the stability of the Instand system and how well everything fit together.



The impact that the innovative stand design achieved was phenomenal. The branding was visible from all sides and the well-lit stand with bright colors attracted the attention of many visitors at The Baby Show. Snapfish was able to showcase their range of fantastic gifts, engage with visitors who could feel their product’s quality, view them online and share their opinions. Snapfish was able to post photos of the event on their Facebook page, too!

As an added bonus Snapfish has the flexibility to rearrange the booth or break it down for use in different spaces at future events.

"We would be happy to recommend Nomadic Display to all our partners because we trust them to deliver. Now we cannot wait for the next event on the Snapfish calendar “We would be happy to recommend Nomadic Display to all our partners because we trust them to deliver. Now we cannot wait for the next event on the Snapfish calendar as we know that we are ready!"

Jerome Petit, General Manager of Snapfish EMEA
Greg Baines, Country Manager of Snapfish UK
Slavina Velinova, Performance Marketing Manager for UK

Eight Ways To Jumpstart Your Exhibition Stand Traffic

by Nomadic Display 4. February 2014 18:36

Why do some exhibition stands attract bigger crowds than others? With only a few seconds to engage exhibition visitors, it pays to try new ideas.

exhibition design

1. Build anticipation
Attendees often plan their visit to the exhibition floor in advance. A show promotion strategy designed to peak curiosity will put you on their “must-see.” Purchase the pre-registered attendee list to get your message out via email, direct mail and social media. Learn more about pre-show communications.

2. Seeing is believing
Demand attention for your exhibition display with a large screen presentation. Play a video or animation on continuous loop.

3. Lighten up
Capture attention with backlit graphics that make your display stand out. Get tips for creating show-stopping graphics.

4. Sound travels
Visitors are attracted to sounds coming from trade show exhibits including music, a presenter's voice, audio supporting your video, even laughter.Tip: Laughter is contagious.

5. Scentsibility
Our sense of smell is the strongest for triggering association and memory. “Good” aromas such as fresh baked cookies or just brewed coffee can lure visitors to you. Tip: Make sure the aroma relates to your marketing message.

6. Taste it 
Take advantage of knowing that attendees walking a show floor will get hungry and thirsty. If your company is associated with food products, sampling builds traffic and demonstrates quality. Even bottled water would be welcomed by your visitors. Tip: Refreshments also lengthen the duration of a visitor's stay at your stand.

7. Touchy subject
A visitor's tactile experience starts with a handshake to accompany your smile. From there, a hands-on experience with your product or other forms of participation like an interactive touch screen. Even a comfortable sofa can add to the tactile experience.

8. Live it up
Research indicates that exhibits with live presentations are more memorable. Draw visitors in with theatre-style seating to view a magic or game show, scripted product introduction, dramatic or vocal production. Tip: Small gatherings generate curiosity from passersby who may stop to watch, thereby increasing the size of the crowd.

exhibition stands

Want to better prepare for your next event?
Request your FREE Successful Exhibiting Guide

How an Exhibition Display Rental Solves Problems

by Nomadic Display 18. November 2013 14:37

Until a few years ago, if you wanted a dynamic display customised to your presentation needs, your only option was to purchase an exhibtion display. Renting a display meant you had to settle for a generic, one-size-fits-all look. But all that’s changed. Now you can choose from an ever-growing selection of innovative pre-priced exhibit rental designs like these: 

In fact, there are hundreds of affordable display rentals that may be custom tailored your needs just by submitting a design rental request

Here are just a few of the situations where exhibitors turn to an exhibit rental as a problem-solver:

►    You’re new to exhibiting and want to try before you buy.
►    You already have an exhibit, but need to expand or modify it for a one-time use.
►    You’re faced with scheduling struggle and need a display to fill-in fast.
►    You exhibit internationally and want to save the cost of shipping, customs and duties.
►    You want to control exhibiting costs by eliminating or reducing ownership expenses.

A trade show display rental is a simple solution that also stretches your budget. You can have all of the branding impact of custom design  and still enjoy money-saving benefits. With an exhibition stand rental, you can eliminate all the expenses of ownership including storage, maintenance, inventory management, repairs, refurbishment and disposal. It’s not unusual to see savings over 40%.

Nomadic offers turnkey display rentals that include everything you need—from design and graphics to delivery, installation, tear down and pick up when you’re event is over. We’ll even store your graphics for re- use at your next event. It’s that simple.

To learn more, request our free report:  Is the Rental Revolution Right for You? It comes with a cost-comparison worksheet to help you decide what’s best for your budget, timing and performance requirements.

 

Five Tips For International Exhibiting

by Nomadic Display 16. October 2013 16:43

International exhibitions can present new and different challenges. Aside from the logistics there are also cultural differences to consider. To put your best foot forward at exhibitions, it’s important to be informed before you travel abroad.

1. Think Global, Act Local
While English may be considered a universal language, you may benefit from having a translator present in your trade show exhibit or exhibition stand.

Although many business men and women converse in English, it’s important to provide trade show attendees with print or digital information in their native language. Potential prospects need to fully comprehend the benefits of your products and services. Many cultures seek technical details, so provide metric measurements and weights. 

Bring plenty of business cards. Unless you have arranged for your free phone telephone number to be accessible from other countries, be sure to include a direct dial telephone number.

2. Don’t Assume, Ask.
While regions may share similarities, every country can be different. 

The US uses 120v electricity and Japan uses 110v. Many European countries, Russia and China use 220v. Brazil uses 110v and 220v. So you’ll need to have adaptors and transformers for American lights or purchase or rent substitutes.

Drayage, delivering exhibit shipments from the loading dock to your stand space, is a common expense in US trade shows. That expense may be combined with other fees, or require no charge, in other countries.

Avoid surprises by inquiring about what materials and services are subject to VAT (value added tax) or GST (goods and services tax) - at what rate, and whether or how you may file for reimbursement.

3. Get help from experts
Consider working with an experienced exhibition company that has their own international offices. Customs can be a complex and lengthy process. Paperwork errors can cause delays that impact your budget. Exhibit plans often need to be submitted along with documentation to show management to verify it meets local electrical and fire safety regulations.

Nomadic has multiple offices in key trade show cities like Las Vegas, New York, DC, London and Frankfurt. This enables us to coordinate display design, production, rentals, graphics and logistical support from the locations closest to client events so we can save them time, money and headaches.

4. Basic Business Etiquette
Before you leave, learn as much as you can about the culture of your trade show audience. When in doubt, err on the side of formality.

In general, conservative business attire is recommended. Keep your hands out of your pockets and hand gestures to a minimum as it can be off putting. 

Greet visitors using their last name until you are asked to address someone by their first name. Don’t rush through introductions. Age demands a higher level of respect in Asia, so address older people first. European business people often greet one another with a firm handshake, whereas Asian countries tend to avoid body contact. Asking personal questions of any kind may be viewed as inappropriate.

5. Take Your Time
You want to build new relationships through face-to-face contact. Many cultures attitude toward time is more relaxed and conversation more casual. Take time to get to know visitors before diving into a sales pitch. Refreshments encourage casual conversation so in-booth hospitality is often incorporated into the display design. Offer visitors comfortable seating, a hot or cold drink and light snacks. 

In general, American trade show hours are shorter than in other countries. Adapt your stand schedule accordingly to incorporate frequent breaks for your staff. Jet lag combined with longer hours on your feet is a recipe for fatigue.

American exhibitors often hold brief conversations with many visitors and collect their information to contact them after the show. Exhibitions are used for in-depth discussions or to close business deals in some cultures.  Lastly, don’t let a lengthy evaluation process frustrate you; some cultures don’t make decisions at a rapid pace.

 

Tags:

Use Flooring To Enhance Your Exhibition Stand Design

by Nomadic Display 10. September 2013 17:43

Exhibition flooring is probably one of the last items on an exhibitor’s planning list: tick a box, submit a form, it’s done. Yet companies are missing out one of the most underutilised branding opportunities at their show. We asked Stacy Barnes of Brumark Total Flooring Solutions to share her thoughts on how to better use this valuable real estate.

Exhibit designers integrate flooring into display designs for more than pure aesthetic appeal. Flooring can also be used to define space, direct traffic flow or highlight new product areas. Today there are many more flooring options available to choose from that can help make an exhibit really stand out. In addition to carpet, these include printed floors, vinyl floors, raised floors, tile, and even turf. 

Trade show carpet is popular because it is easily available, comes in a range of colors, is affordable and durable. Find out what color carpet the show contractor will be using on the show floor. Then choose a color that not only complements your display but will also make your exhibit space pop out. 

Inlays can transform a display from average to extraordinary with logos or design motifs designed to reinforce your brand. Just remember: always request a sample of the carpet that you will be ordering to ensure it meets your expectations. 

Welcome visitors into your display by offering them a little something extra…..comfort. Remember attendees spend long days walking the show floor and for a few extra pennies you can upgrade the padding in your display. Not only will visitors notice it, they may appreciate it enough to linger a little longer with your stand staff.

Full colour graphic images printed on flooring is another way to extend your brand message. Vinyl offers a variety of patterns and textures including checkerboard, metal, and stone. Laminates and bamboo are popular wood flooring options and don’t forget there are new green materials such as cork and sisal. Raised floors offer lighting options and wire management underneath. 

When considering how to put together your exhibition display and market yourself, don’t overlook the floor. It can be a foundational part of your plan!

Best Ways To Save On Exhibition Transportation

by Nomadic Display 2. September 2013 18:30

Transportation accounts for about ten percent of the average exhibition and event budget. Reducing the cost allows you to repurpose the savings and re-invest it in promoting your event to generate more traffic and more business. 

Use lighter weight display solutions
It’s no secret that weight dictates your freight. Display solutions that travel compactly and weigh less offer exhibitors BIG savings. Portable modular displays are designed to offer high style and built with fabric printed graphics and lightweight aluminum to lower transport costs.

Get accurate cost estimates
Nobody likes to return from an event to find invoices that are significantly higher than what was expected or budgeted. The best way to get accurate estimates up front is with the correct number of items and the weight for each of them (boxes, cases, carpet bags) in your shipment. With this information you can compare costs using different methods and service providers.

Airline Baggage
Check with your particular carrier on their policies and rates to take a portable modular display on the flight with you. 

UPS and FedEx
Exhibitors with smaller spaces love the convenience of collecting their display at their destination. These widely known and available services deliver anywhere – offices, hotels, convention hall business centers –at competitive rates for shipments weighing under 150 pounds. Built-in wheels on shipping containers make it easy for exhibitors to maneuver cases onto elevators and around the event floor. 

Be sure to ask what surcharges may apply to your shipment. For example, shipping display cases without an exterior carton or oversize cartons may incur additional fees.

Freight forwarders
When your shipment weighs over 150 pounds your best option is a freight forwarder. Freight forwarders manage a chain of suppliers and may use multiple carriers to deliver your display to its destination - by ground, air and water. Some are referred to as LTL which is light truck load meaning your shipment may be combined with others on the same truck.

Ask your estimator to quote different options. If you have multiple items to ship, compare the cost to ship them as individual items and together on a pallet or skid. Trucks delivering direct to the show or advanced warehouse have to get in line to unload. Check whether, and what, waiting fees may apply. Deliveries to locations without access to a loading dock will require trucks with a lift gate which may incur additional fees, too.

Tags: ,

Exhibition Tips

Marketing Executives Outlook on Exhibitions and Events

by Nomadic Display 14. August 2013 14:32

The Chief Marketing Officers Council and the Exhibit and Event Marketers Association recently partnered to benchmark the value of exhibitions and events based on a survey of senior level corporate marketing executives. The results have been released in a report entitled “Customer Attainment from Event Engagement” and addressed in a symposium held last week. Here are some of our key takeaways:

Trade shows/Exhibitions and events are core to the marketing mix

  • Exhibitions and events are viewed as a major source of new prospects and opportunities for gathering leads and meeting with customers.
  • Survey respondents rated conferences, conventions, trade shows, expos, and customer hospitality events as most important to their business development strategies. Online events, large event sponsorships, and dealer meetings were rated least important.
  • Forty percent of survey respondents are replacing big shows with more vertical market events that offer targeted audiences.
  • Forty-four percent are hosting their own customer events.

Marketing budgets remain steady

  • The CMO Council’s “2013 State of Marketing” study reported that an average of nine percent of the marketing budget is allocated to exhibitions and another three percent to corporate events for an impressive total of twelve percent.
  • More than half of survey respondents said their budget allocation will remain the same next year.
  • One of the top challenges identified by marketers was managing escalating costs within their trade show budget.

Marketers anticipate increased demand for justification

  • In order to make a strong business case for trade show participation marketers are seeking front end and back office measurements to demonstrate event effectiveness.
  • Attendee mix and quality is the top criteria used by marketers to select events. Marketers expressed their need for reliable attendee information from show organisers - before and after the event.
  • In addition, the study revealed interest among marketers for show organisers to employ new technologies such as RFID badges, QR codes, and Apps to provide metrics such as stand visits, length of stay, and conference content access.

There’s room for improvement in the back office as well. Marketers continue to wrestle with how trade shows and events contribute to sales revenue. Only about one third of marketers feel their company does a good job converting leads into business opportunities. Although more than 40 percent of marketers say they have CRM systems they are happy with, they don’t have visibility into the sales funnel and conversion pipeline.

 

Tags: , ,

Current Affairs | Marketing | Exhibition Tips

Exhibition Design Tips for Maximising Results

by Nomadic Display 31. July 2013 13:53

Exhibit design is one of the most powerful and least understood elements of exhibition marketing. A display is your ambassador, a temporary representative designed to communicate on your behalf and foster commerce. For this reason, the overall design should attract visitors, reflect your brand personality, and provide a platform for developing your business relationships. So here are a few display ideas for creating a dynamic exhibition design.

Use Height
Take advantage of the highest point of your display to place your company logo. Lightweight fabric structures in a variety of shapes may be hung above your display for visitors to locate your stand across the show floor and as they walk down the aisles. You don't have to spend a lot to maximise your space. Tall structures such as towers with signage at the top can create similar effects without the expense of ceiling rigging. 

Draw Attention
Think of attendees as specialised and discerning shoppers that are influenced by what they see, hear, or smell. Motion can catch attendees' eyes while LED spot or backlighting can make your graphics pop. Use music and special sound effects to stimulate their curiosity and because smell is our strongest sense, use it to lure visitors in with fresh coffee brewing, popcorn popping, or chocolate chip cookies baking.

Open Up
Make your visitors feel welcome with an open and inviting floor plan. Encourage entry by offering easy access to your space from multiple points. To that end, think more space, less clutter. One general rule of thumb is to leave 60 percent of your space frontage open and at least 60 percent of the floor space unoccupied.

Provide an Experience
Don't underestimate the power of face-to-face contact with your product. The number one reason people attend shows is to see new products. Nothing sells a product as effectively as a truly hands-on experience. Visitors look for opportunities to see and touch your products to learn about them. Integrate product display into the exhibit, distribute samples or conduct on-stand demonstrations.

For more tips on exhibition design, download our special report "Exhibit Design Strategies that Maximise Results" today.

What Your Exhibition Designer Needs From You!

by Nomadic Display 17. July 2013 15:01

 Exhibitors often ask what information is needed to start a new stand design. Ideally you want a well thought out display solution that will help you achieve your marketing objectives. Better quality input from you will produce better quality output from your exhibition designer.  So take the time to gather the right input.

 

1. Exhibiting calendar

Once you have selected your exhibitions, create a list of each of the events you plan to attend and their space sizes. Based on the number of events and their space sizes, it may be worth considering a modular display that can scale to fit different change and adapt to each event and trim provide you with costs savings that may be applied across your trade show marketing program. If you have  a one off situation, it may be advisable to use a exhibition display rental.

2. Concise design brief

Your brief should describe your marketing goals, how you plan to engage your visitors, explain your products/services that will be featured and demonstrated. Try to express the look and feel you want your brand to portray to potential clients.  Describe your plans for visitor interaction – touch screen programs, product sampling, small group meetings, live presentations, etc.  While you may not have every detail pinned down, document what is firm in your mind.

A brief is not only helpful to your designer, it can also help you evaluate the display design concepts they present. Download our Exhibit Design Strategies which contains a tutorial to help you write a brief.

3. Realistic budget

Be open about discussing your budget and any cost cutting strategies you want to pursue.  Designers do their best to create a design solution to fit your budget.  Prepare for the discussion by researching the size and type of display designs that fit the design brief you created.

4. Design tools

Design time is better spent designing than searching for materials.  Your designer will need to understand the corporate image guidelines for your brand, and have access to the logos, artwork, photos and/or graphic images you want used in your exhibition design.  You will need high quality images since they will be printed in large format. If you decide to have graphics designed by an agency, you will need to provide them with graphic file preparation instructions.

5. Adequate time

Plan to provide a brief to your exhibition designer at least three to six months prior to your event.  You will receive a better thought out exhibition design with less stress for all involved.  Keep in mind the time required for decision-making by members of your organisation.  Artwork proofing and exhibit build production times will vary depending on the size of your project.

.*.