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Meet our Client Drink Me Chai and Bubble Froot

by Nomadic Display 11. August 2014 17:52

Drink me Chai needed a stand that could be flexible to fit into spaces as diverse as a 2 x 2m for ‘foodie’ shows up to 5 x 4 m spaces at International trade shows.

In addition, they needed space to display their products and a convenient place to hide a fridge. They also needed space for consumables like cups and stirrers and counter space to serve their products from. Plus there were also 2 distinct brands – Drink Me Chai and Bubble Froot.

The  Nomadic  Design team came up with the solution using Nomadic Display’s tried and tested Instand pop-up range for the back wall displays, with built in product showcases.  They also incorporated the Nomadic hard-panel suite of products to create tailor made counters that would be solid and secure to serve from and have the ability to store products and hide a fridge.

“From the first meeting with Nomadic I have found them very easy to work with. We have been with Nomadic now for a few years, and I love working with all their staff! When I turn up to an event, I know that Nomadic will be there taking care of everything, I never worry and know that my stand always looks brilliant and polished! All Nomadic staff are always ready to help with anything, and help me with any boxes I am unloading and never leave until I am satisfied, despite having to drive from London to Birmingham afterwards late afternoon!  I believe every customer is taken care of with the best results!”  Louise Knott – Drink Me Chai 

Choosing Your Exhibition Stand Supplier

by Nomadic Display 21. July 2014 14:37

It’s never an easy decision! Once you have picked your exhibition and signed up to your stand space, the next and most important step is to stand out from the crowd!  Deciding which stand designer will really work hard for your brand is not an easy decision. In a perfect world the organisation you pick won't work for you, but with you and help guide you through the whole process all the way. 

The principal thing you need to do before actually searching for a display stand designer is to outline what you expect, need and need from them.  There will also be things they need from you so refer to our blog post What Your Exhibition Designer needs from you!  

This will help you put together a briefing document that you can provide to your chosen companies.  Make sure you give as much detail as possible including budget guidelines to ensure you receive back plausible designs.  Remember not all suppliers will offer the same service and warranties so make sure you check this out early on in your search.  It’s also worth thinking about whether you want your stand design to offer flexibility and scalability for future exhibitions and events, mentioning this early on could save you money in the future.

So you are now at the stage where you will be receiving something back, but how do you choose?  Did the exhibition company ask you any question in order to really understand your requirements?  Did they address all of the items you entered in your brief? Did they come up with any ideas that you hadn’t thought of? Could you understand the way the information was presented?  If your answer is yes, then they are worth putting into your short list.

Making your final decision from here should be easier, this is the time to get more detailed information or clarification on any of your concerns.  Feeling comfortable to ask questions and feel you are getting the right answers is so important.  Think about the services they offer and how they will help you have a stress free show.  Think about future exhibitions and how they may be able to help you re-purpose your display keeping future costs down.

 

How Do You Measure Your Success At An Exhibition?

by Nomadic Display 2. July 2014 17:48

The idea of success means a different things to different people, as does measuring it!

So as an exhibitor how do you measure whether your exhibition or event has been successful?  Is it just from numbers of leads and sales generated or do you take in to account other factors such as brand awareness?

We are often asked how to measure success and how to build on that success for future exhibitions. We think there are a set of simple rules:

Setting your objectives
Before you do anything else you need to establish clear objectives. Here are ten key objective areas:

Sales
1. Leads
2. Orders
Marketing
3. Database
4. Market research
5. Brand profile
6. Demonstrations
CRM
7. Enhance relationships
8. Educate clients
Media
9. Press coverage
10. Meet press

Your show objectives are likely to be a handful of these. And as you know objectives must be measurable and achievable. So:
• If you are collecting leads then how many are you aiming for? You need to set realistic and achievable goals
• If you have a new story to tell and want to get coverage in the press, what press and how many articles are you in aiming for?

Make sure everyone in your company or in the least the relevant staff know what you are trying to achieve by doing the show. Early buy in will help maximise the input from others and keep everyone focussed on the goals.

 


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Check Out Cistermiser's Cool Exhibition stand

by Nomadic Display 18. June 2014 21:52

Cistermiser have been manufacturing a range of water-efficient washroom products and solutions for over 30 years.

Richard Bolton, Brand and Product Manager for Cistermiser told us;

“In a previous role (with another company) I used Nomadic for years, so knew from experience what great customer service they provide. They have never let me down, always do what is asked, on time, on budget with no hassle at all; delivering a quality product with superb efficiency. When I joined Cistermiser it was one of the easiest decisions to bring Nomadic with me.”

Cistermiser for years had been enduring uninspiring stands in ‘shell scheme’ confines. Their broad product range that was under-represented, poorly displayed and easily overlooked. What they wanted was to break out from the shell scheme and make a much greater impact in the exhibition hall; to really stand out and make clear the scope of their offering, coupled with high brand visibility.

This had to be achieved with a tight budget and an even tighter timescale to make their first booked event. The stand had to be flexible and  ‘modular ‘ to allow differing product ranges to be pick and mixed , depending on market sector / audience. The final challenge was that the stand frame had to be able to be ‘re-skinned’ in three different brand identities.

Richard stated “What we were looking for was maximum flexibility, with a great presence, plus the practicalities of portability and minimal storage space.” 

After discussing their requirements with a Nomadic Display Consultant, we provided a range of previous actual examples for Cistermiser to view.  They felt being able to see this ‘back catalogue’ of actual stands (rather than relying on sketches or basic renders) allowed them to easily focus on what they needed and liked but, importantly, caught their eye, therefore being able to make decisions to move the project on at the pace needed to hit their deadline.

The solution was found  using Nomadic’s Instand  quick to build Pop up system. It featured a central section with added height to give extra impact  from a distance along with purpose built individual product displays and integrated product headers with rear LED Lighting.

“Nomadic took our brief and supplied a design concept with speed : The subsequent stand design concepts needed very little tweaking to get to a final design and the entire turnaround time (from a concept sketch to a completed stand, on display under the lights at Alexandra Palace) took less than 5 working days. Truly impressive stuff.”

“The stand was met with great acclaim and exceeded all our expectations. The clever design and use of modern illumination elements made the stand really stand out in a busy expo hall. Many visitors to the stand came over just to see what was being offered as we stood out so strongly.”

“Staff feedback commented that customers could easily comprehend the full Cistermiser range, while staff found it just was easy to talk through products and options naturally. The show generated a notable increase in business inquiries and we are ramping up our show schedule off the back of this success.” Richard Bolton, Brand and Product Manager, Cistermiser.


Tags:

Custom Portable Displays | Marketing | Exhibition Booth Design | Exhibition Graphics

Meet Our Fabulous New Client AngelBerry

by Nomadic Display 20. May 2014 19:35

AngelBerry, a new experience in Frozen Yoghurt.  With 7 trade shows planned this year, across 4 continents they needed a lightweight, bold and practical stand  to fly across the globe. The stand had to fold away onto one pallet, be easy to assemble and incorporate their frozen yogurt machine, a desk and a shelving unit within it.

AngelBerry, a rapidly growing company, felt that exhibitions were a great way of exposing their brand and getting new franchisees on board.

After a consultation with Nomadic Display, the Nomadic Design Team designed a structure built from 3 Nomadic Instand pop up frames which would give the stand architecture while allowing them to re- use the frames independently at smaller future shows or add to them at larger shows. 

Once AngelBerry’s graphic design was added, it created high visual impact to the whole structure.  An extended height header was added for maximum branding along with cut outs of frozen yoghurt pots, all lit up with colour matched LED lights.  In addition, contained within the framework was a product showcase with down lighters which enable products to be merchandised in a neat and professional way. 

“Nomadic Display have truly created an award winning stand for us!  Winning best in class (3x3m) and 3rd overall during our 2nd trade show was a real boost!  Nomadic were a pleasure to work even though we had a very tight timeframe  (10 days) and the stand has been a great success and the team have really enjoyed working on the stand”. JAMES TAYLOR,  Co-founder and COO AngelBerry


Tags:

Custom Portable Displays | Marketing | Exhibition Booth Design | Exhibition Graphics

Nomadic Wins Two Awards at Exhibitor 2014 for Newest Exhibit Innovation

by Nomadic Display 22. April 2014 18:31

Exhibitor2014 is the trade show for trade show and corporate event marketing professionals. The 25th annual conference offered 160 education sessions, an expanded exhibition hall and an inaugural Awards Night.

We debuted our newest exhibition innovation, the DesignLine® Wall System, with an exhibition display design that gained rave reviews from attendees. Visitors responded with delight to our brightly coloured graphics and variety of lighting options including backlit walls, LED colour changing downlights and whimsical accent lighting.

The display was so well received we generated an increment of 65% more visitors.

Floor to ceiling fabric graphics featured face-to-face conversations about what marketers need from their exhibition supplier. Exhibition marketers adjust their projects to meet their business changes, often with limited resources. Our presentation was designed to illustrate how Nomadic helps exhibitors transform change into new opportunities with modular displays that adapt to fit another utilisation or circumstance.

Exhibitor hosted a gala Awards Night to present 2014 awards for exhibition excellence to winners at a dinner and ceremony. The Walton County Tourist Development Council exhibit received not one but TWO awards! Designed by Zehnder and Synergy Design Group, we produced the custom modular stand with our new DesignLine Wall System. A juried panel selected it to receive the Best 3x3 display award. By popular vote, it also received the People’s Choice award. Our sincerest thanks to everyone to voted!

Luz Lobos, President, Synergy Design Group 

Pat Goeke, President, Nomadic Display

Exhibitions As Art Can Imitate Life

by Nomadic Display 18. March 2014 18:21

In the midst of one of this year’s biggest snow storms on the east coast, came a breath of spring in the form of an exhibition. Walking through the entrance to the 185th Philadelphia Flower Show was AWESOME.  While that word can be cliché, in this case it’s the only word that adequately described the vision before me.

This year’s show was entitled “ARTiculture” and promised visitors a rare opportunity to experience a unique blend of art and horticulture. Many of displays were designed to celebrate the paintings and sculptures of artists including Alexander Calder, Michelangelo, Monet, Picasso, Pollock, da Vinci and Dali.

All of the exhibits on display were made of fresh and dried flowers, grasses and other organic materials, creating remarkable illusions like this sushi buffet.

Daring displays of artistry featured dazzling colours infused with the scent of fresh flowers.

Crowds walked through the exhibition galleries admiring the wide variety of creative installations and masterful arrangements.

Since most exhibition displays don’t possess an alluring scent, maybe the next best thing is graphics that make you think it does.

 

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Current Affairs | Marketing

SnapFish Makes A Splash With An Instand Pop Up Display

by Nomadic Display 4. March 2014 18:09

Snapfish is the number one online photo service, with more than 90 million members in over 12 countries with 2 billion photos. They chose The Baby Show for their first venture into the world of events and trade shows because young mums are one of their key target segments.

Snapfish needed strong branding on the stand, an efficient way to display Snapfish photo gifts and prints and plenty of space for visitors. They wanted to share the importance of preserving memories and show mums how creative they can get with Snapfish photo books, personalised gifts, cards, calendars and wall art.

With their short brief, Snapfish approached Nomadic Display and a few other agencies to acquire a pop-up displayfor the show. Nomadic went to work and came up with a brilliant concept which encompassed all of their requirements. Snapfish was thrilled when they saw how well the initial exhibition design satisfied their needs. Nomadic offered a few options to help Snapfish understand their opportunities to improve the look and functionality of the stand and still keep the costs down.



Nomadic combined two Instand pop ups into a spacious corner stand with clean lines, brilliant graphics, internal shelves, and merchandise and literature displays. Snapfish chose to set up the display on their own and since this was their first event, Nomadic conducted a training session for them so they would feel confident about installing it. Plus, Nomadic’s project management team ensured that no deadline was missed and the booth was ready well in advance of The Baby Show. All in all, Snapfish felt Nomadic went above and beyond.



Everything was delivered in neatly packed cases so the equipment was well protected and didn’t require much space. The display was ready in no time. Snapfish is truly impressed at how it easy their Instand pop-up is to use, the stability of the Instand system and how well everything fit together.



The impact that the innovative stand design achieved was phenomenal. The branding was visible from all sides and the well-lit stand with bright colors attracted the attention of many visitors at The Baby Show. Snapfish was able to showcase their range of fantastic gifts, engage with visitors who could feel their product’s quality, view them online and share their opinions. Snapfish was able to post photos of the event on their Facebook page, too!

As an added bonus Snapfish has the flexibility to rearrange the booth or break it down for use in different spaces at future events.

"We would be happy to recommend Nomadic Display to all our partners because we trust them to deliver. Now we cannot wait for the next event on the Snapfish calendar “We would be happy to recommend Nomadic Display to all our partners because we trust them to deliver. Now we cannot wait for the next event on the Snapfish calendar as we know that we are ready!"

Jerome Petit, General Manager of Snapfish EMEA
Greg Baines, Country Manager of Snapfish UK
Slavina Velinova, Performance Marketing Manager for UK

Eight Ways To Jumpstart Your Exhibition Stand Traffic

by Nomadic Display 4. February 2014 18:36

Why do some exhibition stands attract bigger crowds than others? With only a few seconds to engage exhibition visitors, it pays to try new ideas.

exhibition design

1. Build anticipation
Attendees often plan their visit to the exhibition floor in advance. A show promotion strategy designed to peak curiosity will put you on their “must-see.” Purchase the pre-registered attendee list to get your message out via email, direct mail and social media. Learn more about pre-show communications.

2. Seeing is believing
Demand attention for your exhibition display with a large screen presentation. Play a video or animation on continuous loop.

3. Lighten up
Capture attention with backlit graphics that make your display stand out. Get tips for creating show-stopping graphics.

4. Sound travels
Visitors are attracted to sounds coming from trade show exhibits including music, a presenter's voice, audio supporting your video, even laughter.Tip: Laughter is contagious.

5. Scentsibility
Our sense of smell is the strongest for triggering association and memory. “Good” aromas such as fresh baked cookies or just brewed coffee can lure visitors to you. Tip: Make sure the aroma relates to your marketing message.

6. Taste it 
Take advantage of knowing that attendees walking a show floor will get hungry and thirsty. If your company is associated with food products, sampling builds traffic and demonstrates quality. Even bottled water would be welcomed by your visitors. Tip: Refreshments also lengthen the duration of a visitor's stay at your stand.

7. Touchy subject
A visitor's tactile experience starts with a handshake to accompany your smile. From there, a hands-on experience with your product or other forms of participation like an interactive touch screen. Even a comfortable sofa can add to the tactile experience.

8. Live it up
Research indicates that exhibits with live presentations are more memorable. Draw visitors in with theatre-style seating to view a magic or game show, scripted product introduction, dramatic or vocal production. Tip: Small gatherings generate curiosity from passersby who may stop to watch, thereby increasing the size of the crowd.

exhibition stands

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How an Exhibition Display Rental Solves Problems

by Nomadic Display 18. November 2013 14:37

Until a few years ago, if you wanted a dynamic display customised to your presentation needs, your only option was to purchase an exhibtion display. Renting a display meant you had to settle for a generic, one-size-fits-all look. But all that’s changed. Now you can choose from an ever-growing selection of innovative pre-priced exhibit rental designs like these: 

In fact, there are hundreds of affordable display rentals that may be custom tailored your needs just by submitting a design rental request

Here are just a few of the situations where exhibitors turn to an exhibit rental as a problem-solver:

►    You’re new to exhibiting and want to try before you buy.
►    You already have an exhibit, but need to expand or modify it for a one-time use.
►    You’re faced with scheduling struggle and need a display to fill-in fast.
►    You exhibit internationally and want to save the cost of shipping, customs and duties.
►    You want to control exhibiting costs by eliminating or reducing ownership expenses.

A trade show display rental is a simple solution that also stretches your budget. You can have all of the branding impact of custom design  and still enjoy money-saving benefits. With an exhibition stand rental, you can eliminate all the expenses of ownership including storage, maintenance, inventory management, repairs, refurbishment and disposal. It’s not unusual to see savings over 40%.

Nomadic offers turnkey display rentals that include everything you need—from design and graphics to delivery, installation, tear down and pick up when you’re event is over. We’ll even store your graphics for re- use at your next event. It’s that simple.

To learn more, request our free report:  Is the Rental Revolution Right for You? It comes with a cost-comparison worksheet to help you decide what’s best for your budget, timing and performance requirements.

 

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