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Nomadic Unleashes Show Smarts Success at Interzoo

by Nomadic Display 24. January 2011 13:34


Interzoo is the world’s biggest trade show for pet supplies held every two years in Nuremberg, Germany; this world leading trade show is devoted exclusively to the pet supply industry, attracting 38,000 whole sale buyers spanning 115 countries from veterinary clinics to grooming salons.  Burgess wanted to premier a new exhibition display among 1500 other exhibitors at Interzoo.  Burgess, a family owned pet food supplier, is devoted to improving the lives of pets through making high quality, nutritionally enriched pet food.

Burgess came to Nomadic Display UK in search of a new exhibition stand that would help expand their share in the European Market.  Burgess wanted a display that would enable them to promote their pet care brand through ample product display, looping promotional video and a semi enclosed meeting area for exclusive wholesale buyers. 

The Nomadic Design Team produced  stand that was open and inviting to InterZoo attendees, encouraging onlooker engagement.  Burgess’s central branding message could be seen from far away on a large backlit header


As visitors approached Burgess’s stand, they were greeted by vibrant acrylic trees with 360 degrees of product display, mounted dog bowls with pet food inside for customer interaction and a semi private meeting area to meet with sales reps if they were itching to learn more. Nomadic helped Burgess achieve their goal of creating a dynamic display that would encourage customers to interact with their brand. 

Burgess surely isn’t the first pet supply company that has entrusted Nomadic to design their trade show display, Click here to see others

Nomadic Stands Behind the Stars for the 10th Season of American Idol

by Nomadic Display 19. January 2011 15:04

American Idol Season 4 (above)

American Idol kicks off its 10th season tomorrow night, meaning almost a decade has gone by of Simon’s scathing critique, making and breaking Hollywood hopefuls.  As we usher in the 10th season of Idol with a fresh panel of judges from the likes of JLO to Aerosmith’s, Steven Tyler, Nomadic continues to stand behind the stars of tomorrow.  Nomadic displays are providing both structural and emotional support for thousands of contestants as they audition. 

American Idol Season 9 (above)

Our custom mobile set designs have debuted as branded backwalls for contestants on American Idol for 9 years now and continue to be an integral marketing asset for Idol. Our mobile set designs easily pack and ship to other audition locations, giving new meaning to: “getting the show on the road”.


American Idol Season 9 (above)

The American Idol set designs join other television mobile sets produced by Nomadic Display.  Visit our entertainment gallery to see other branded backwalls we have produced for the likes of:  NFL, Fox Sports and more!

Download our free white paper to see how Nomadic can help you OUT Perform your competition at your next tradeshow

How to OUTSHINE Your Competitors on the Show Floor

by Nomadic Display 18. January 2011 13:35


So your exhibition display is ALL set: you have vibrant high definition exhibition graphics, an innovative exhibition stand design that communicates your brand and exceptional booth staff… what’s next?

You can literally outshine your competitors with the flip of a switch and turn your display from ordinary to extraordinary.  LED lights, while not new to the automobile industry, are becoming widely popular in the trade show industry for their cool brilliance and eco friendly reputation.

LED lights are budget friendly because they burn brighter and last longer than their arch rival – the halogen light.  But, how do you know if LED lights are right for your exhibition display? Below are 4 things that may help you decide before you cross over to the bright side:

1) LEDs are cool to the touch – LED’s produce a fraction of the radiant heat produced by halogen lamps. 
2) LEDs last longer – LEDs are rated to last about 50,000 hours of indoor use while Halogen lights are rated for 6,000 hours of useful life. 
3) LEDs consume less power – So you can save up to 75% on your electric use.
4) LEDs emit cool or warm white light
Check your graphic proofs under the LED light you intend to use to ensure it will make your graphic pop.

With all of this in mind, if you think LED’s are right for your trade show booth check out our “Show Smart” Light Library.