Do you want a bigger exhibition display for your annual event but use smaller displays for the other smaller shows?
Do you want to reduce your exhibition expenses so you can allocate the savings to more pre- or at-show promotion?
Do you want the freedom and flexibility to have an exhibition display that won’t limit your future marketing needs or budget?
If you answered yes to any of these questions then you may want to consider a custom display rental. If you’re like most companies today, you have to utilise every pound of your budget to its best advantage. Once you’ve allocated your fixed expenses such as the space, you probably try to maximise the variable expenses which often include your display.
The rule of thumb for deciding whether to purchase or rent is simple: if you plan to use the same display three times in one year, it makes sense to purchase. But it makes more sense to rent your display for a one-time use.
Many companies book shell scheme spaces at their smaller shows but want to make a big impression at their main event. Mergers are often accompanied by a marketing “scramble” to rebrand. Trade shows are often the first approach to testing a new market. A one-time exhibition display rental may be just what you need to look your best in any of these situations. Develop a whole new design or add elements such as greeting station, interactive kiosks, or towers with storage to your existing properties.
The beauty of a custom display rental is the ability to have the design you want without having to compromise. You can have all of the benefits of a fresh, dynamic, compelling design that none of your visitors will know is a display rental.
As you can see, all of the costs associated with ownership including inspection, repairs, storage, taxes and eventual disposal – are eliminated with a display rental. The savings really add up. Now you have the ability to better control what you want to invest your budget in….maintenance costs or more pre-show advertising, VIP hospitality, sponsorships, discount incentive offers …you get the idea.
Here’s another bonus tip: the price of your display rental includes graphics which are not rented but purchased. So keep in mind that they can be reused on the same display rental next year – this adds up to more savings!