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Warranties Aren't Important – Until You Need Them

by Nomadic Display 7. January 2013 13:54

In a recent conversation on LinkedIn, a Marketing Manager asked if anyone could suggest a good company or website to purchase a 3m pop-up display. She got over 30 replies. One supplier suggested that they try out at least four different pop-up brands to determine their strengths and weaknesses, citing the fact that many have different warranties. The supplier suggested that the Marketing Manager also find out the history and repair processes for a variety of stands because some are easier to fix than others.

Great advice!

The simple truth is that product warranties aren’t important… until you have a problem. Often the situation goes something like this: After investing in your pop-up display, you proudly send it off to the show for field personnel to set-up and tear down. Sure, instructions for installation and dismantling the booth are included with the shipment, but nobody bothers to read them. When the show is over your staff is eager to tear down as quickly as possible – again no one reads the instructions. When you receive your display back you discover it's damaged! That’s when you look for the warranty.

Many companies offer a warranty on their pop-up. They even have similar names, such as:

• Limited Warranty
• Lifetime Warranty
"No Questions Asked" Lifetime Warranty
• No fault warranty, unconditional warranty, etc.

So here are a few suggestions for how to evaluate pop-up warranties.

Get copies. You need to get a detailed description to evaluate them. Some companies publish their pop up display warranties on their website. Others don’t make it so easy. In that case, you may have to request a copy from your display consultant or customer service agent.

Compare coverage. Understand what is and is not covered. For example, is only the frame covered? How about the mounting system – channel bars, hubs, clips, fasteners? Are accessories like lights or cases covered differently?

Determine liability. Most pop-up “lifetime” warranties have a clause that states the company must inspect the product damage in order to determine whether the source is due to a manufacturing or material defect. If damage doesn't stem from one of these two, you will be given a quote for the cost of the pop-up repair. It's rare to find a warranty, like Nomadic’s “No Questions Asked” warranty that will repair or replace your pop-up for a lifetime of ownership even if the damage incurred to it is YOUR fault.

Anticipate your needs. How frequently will your pop-up display be put to use? Will set-up and tear down of your pop-up display be done by the same personnel? Who in your organization is responsible for managing property repairs?

Field vs. location repairs. Some companies promote the ability to make repairs yourself while others require that the pop-up be repaired at an authorized location. Field repairs may work if you have the spare parts on hand and instructions on how to install them. Ask yourself who you trust to execute a lasting repair of your display properly – a staff member or factory qualified professionals?

Understand the process. Do you call Customer Service for authorization to return the product? Or can you submit a repair request online? Who pays shipping to the repair location? How long does a pop-up repair usually take to complete? Who pays the shipping to return your property?

Once you’ve made your purchase decision, remember to complete and return or submit your product’s warranty registration so that if the time comes for you to use it, your supplier will be ready to support it.

What's your experience with pop-up display repairs?

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Custom Portable Displays | Exhibition Tips

Is Your Pop Up Display Picture Perfect?

by Nomadic Display 20. June 2011 20:18

As pop up displays continue to defy their very name and nature with custom enhancements such as: wide screen monitors, cascading product shelves, lockable storage units and semi private meeting areas, your presentation options seem to go on for miles. Although pop ups can get you the visual “Oomph” you need, treatment of visual elements in a pop up display are somewhat different than a full blown custom modular. So, follow our show smart tips for having an outSTANDing pop up display.

Know your real estate
With a pop up display you’re working with significantly less visual area to communicate your brand and services than in a full blown custom modular.  You have to be more selective of the messaging that you are using and maximise the little space that you have.

Keep it clean
Since you’re working with smaller amounts of hardware and graphics than a custom modular unit, maintaining your presentation is essential to your audience’s perception of your brand. Wrinkled or dingy exhibition display will show and tell your brand in a bad light. So, Show Smart and switch out your exhibition graphics from show to show so that it gives you ample time to perform any repairs or maintenance. Make sure to always bring a hand held steamer and cleaning supplies for un expected hiccups during set up. 

Watch For Wordiness
Although communicating your value proposition is important to letting prospects know what services/products your company provides, anything that takes longer than 3 seconds to read is simply TOO long.  You want to be able to captivate your audience in 2-3 seconds using one seamless power packed presentation. Make sure that your messaging has corresponding graphics to ensure your pop up isn’t too copy heavy. 

Stay Solid
While stylistically, transparent typeface paired with bold print can add dimension to your messaging and graphics, it’s challenging to see from a far and can overwhelm your viewers. A general rule of thumb taken straight from our free white paper, Graphics that Work, is that you should place your text on a contrasting back ground that’s not too busy.

Picture perfect
In the world of exhibition design, less is more. Cluttering up your pop up with unnecessary imagery that you think will draw attendees to your exhibition stand, will do the exact opposite, and send prospects straight to your competitors.

Be Stand Offish
Actually, stand off display graphics can give your pop up display just the added lift and dimension that it needs. You can also switch the order of the stand off graphics from show to show or even replace them with different stand offs to accommodate your campaigns. 

Download our corporate brochure today to see how we can make your display picture perfect.

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Nomadic Unleashes Show Smarts Success at Interzoo

by Nomadic Display 24. January 2011 13:34

 

Interzoo is the world’s biggest trade show for pet supplies held every two years in Nuremberg, Germany; this world leading trade show is devoted exclusively to the pet supply industry, attracting 38,000 whole sale buyers spanning 115 countries from veterinary clinics to grooming salons.  Burgess wanted to premier a new exhibition display among 1500 other exhibitors at Interzoo.  Burgess, a family owned pet food supplier, is devoted to improving the lives of pets through making high quality, nutritionally enriched pet food.

Burgess came to Nomadic Display UK in search of a new exhibition stand that would help expand their share in the European Market.  Burgess wanted a display that would enable them to promote their pet care brand through ample product display, looping promotional video and a semi enclosed meeting area for exclusive wholesale buyers. 

The Nomadic Design Team produced  stand that was open and inviting to InterZoo attendees, encouraging onlooker engagement.  Burgess’s central branding message could be seen from far away on a large backlit header

 

As visitors approached Burgess’s stand, they were greeted by vibrant acrylic trees with 360 degrees of product display, mounted dog bowls with pet food inside for customer interaction and a semi private meeting area to meet with sales reps if they were itching to learn more. Nomadic helped Burgess achieve their goal of creating a dynamic display that would encourage customers to interact with their brand. 

Burgess surely isn’t the first pet supply company that has entrusted Nomadic to design their trade show display, Click here to see others

How to OUTSHINE Your Competitors on the Show Floor

by Nomadic Display 18. January 2011 13:35

 

So your exhibition display is ALL set: you have vibrant high definition exhibition graphics, an innovative exhibition stand design that communicates your brand and exceptional booth staff… what’s next?

You can literally outshine your competitors with the flip of a switch and turn your display from ordinary to extraordinary.  LED lights, while not new to the automobile industry, are becoming widely popular in the trade show industry for their cool brilliance and eco friendly reputation.

LED lights are budget friendly because they burn brighter and last longer than their arch rival – the halogen light.  But, how do you know if LED lights are right for your exhibition display? Below are 4 things that may help you decide before you cross over to the bright side:

1) LEDs are cool to the touch – LED’s produce a fraction of the radiant heat produced by halogen lamps. 
2) LEDs last longer – LEDs are rated to last about 50,000 hours of indoor use while Halogen lights are rated for 6,000 hours of useful life. 
3) LEDs consume less power – So you can save up to 75% on your electric use.
4) LEDs emit cool or warm white light
Check your graphic proofs under the LED light you intend to use to ensure it will make your graphic pop.

With all of this in mind, if you think LED’s are right for your trade show booth check out our “Show Smart” Light Library.

 

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