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How to Use Video on the Show Floor

by Nomadic Display 13. April 2011 19:08

You don’t need to be a spawn of Speilberg to create a great take of your company at live events. Below are some Show Smart tips for casting your brand in the limelight.

The SEO Skivvy:
YouTube is quickly becoming the worlds largest search engine behind Google. Welcoming video into your event marketing mix will boost your search rankings.  In fact, your company will be 50 (yes FIFTY) times more likely to appear on 1st page organic search results. Just make sure once you've uploaded your video to You Tube that it is tagged with all of your top keywords, so that it can be indexed properly. 

1) Plan Smart
Like any other marketing tool, you should have a plan in place before the show. Briefly outline the steps following the event to best optimize your footage for: Social Media, Email, YouTube and Mobile. Predetermine with your online team where on your website you will host the video - - a video gallery? your blog? - - and a develop a timeline for uploading to each channel.

2) Show Smart
At the show you can use an ultra portable HD camcorder such the Cisco Flip camera to capture live presentations in your booth, customers interviews and your brand ambassadors engaging with prospects. Keep in mind that the background noise, lighting and volume of the speaker is important to the outcome of your video. If you don't have an “anti shake” setting on your camera, use a tripod for the best results.

3) Share Smart
While the viral nature of video is exciting and gives customers a more personal perception of your brand, make sure to ask subjects for permission to record them. If you plan on repurposing the video for future campaigns you may want to secure a signed release from your subject as to not delay the launch of future campaigns.

Let Nomadic Roll out the red carpet to Show Smart Success for your trade show program by downloading out FREE guide on Successful Exhibiting 

Nomadic Stands Behind the Stars for the 10th Season of American Idol

by Nomadic Display 19. January 2011 15:04

American Idol Season 4 (above)

American Idol kicks off its 10th season tomorrow night, meaning almost a decade has gone by of Simon’s scathing critique, making and breaking Hollywood hopefuls.  As we usher in the 10th season of Idol with a fresh panel of judges from the likes of JLO to Aerosmith’s, Steven Tyler, Nomadic continues to stand behind the stars of tomorrow.  Nomadic displays are providing both structural and emotional support for thousands of contestants as they audition. 

American Idol Season 9 (above)

Our custom mobile set designs have debuted as branded backwalls for contestants on American Idol for 9 years now and continue to be an integral marketing asset for Idol. Our mobile set designs easily pack and ship to other audition locations, giving new meaning to: “getting the show on the road”.

 

American Idol Season 9 (above)

The American Idol set designs join other television mobile sets produced by Nomadic Display.  Visit our entertainment gallery to see other branded backwalls we have produced for the likes of:  NFL, Fox Sports and more!

Download our free white paper to see how Nomadic can help you OUT Perform your competition at your next tradeshow

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