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Nomadic Wins Two Awards at Exhibitor 2014 for Newest Exhibit Innovation

by Nomadic Display 22. April 2014 18:31

Exhibitor2014 is the trade show for trade show and corporate event marketing professionals. The 25th annual conference offered 160 education sessions, an expanded exhibition hall and an inaugural Awards Night.

We debuted our newest exhibition innovation, the DesignLine® Wall System, with an exhibition display design that gained rave reviews from attendees. Visitors responded with delight to our brightly coloured graphics and variety of lighting options including backlit walls, LED colour changing downlights and whimsical accent lighting.

The display was so well received we generated an increment of 65% more visitors.

Floor to ceiling fabric graphics featured face-to-face conversations about what marketers need from their exhibition supplier. Exhibition marketers adjust their projects to meet their business changes, often with limited resources. Our presentation was designed to illustrate how Nomadic helps exhibitors transform change into new opportunities with modular displays that adapt to fit another utilisation or circumstance.

Exhibitor hosted a gala Awards Night to present 2014 awards for exhibition excellence to winners at a dinner and ceremony. The Walton County Tourist Development Council exhibit received not one but TWO awards! Designed by Zehnder and Synergy Design Group, we produced the custom modular stand with our new DesignLine Wall System. A juried panel selected it to receive the Best 3x3 display award. By popular vote, it also received the People’s Choice award. Our sincerest thanks to everyone to voted!

Luz Lobos, President, Synergy Design Group 

Pat Goeke, President, Nomadic Display

SnapFish Makes A Splash With An Instand Pop Up Display

by Nomadic Display 4. March 2014 18:09

Snapfish is the number one online photo service, with more than 90 million members in over 12 countries with 2 billion photos. They chose The Baby Show for their first venture into the world of events and trade shows because young mums are one of their key target segments.

Snapfish needed strong branding on the stand, an efficient way to display Snapfish photo gifts and prints and plenty of space for visitors. They wanted to share the importance of preserving memories and show mums how creative they can get with Snapfish photo books, personalised gifts, cards, calendars and wall art.

With their short brief, Snapfish approached Nomadic Display and a few other agencies to acquire a pop-up displayfor the show. Nomadic went to work and came up with a brilliant concept which encompassed all of their requirements. Snapfish was thrilled when they saw how well the initial exhibition design satisfied their needs. Nomadic offered a few options to help Snapfish understand their opportunities to improve the look and functionality of the stand and still keep the costs down.



Nomadic combined two Instand pop ups into a spacious corner stand with clean lines, brilliant graphics, internal shelves, and merchandise and literature displays. Snapfish chose to set up the display on their own and since this was their first event, Nomadic conducted a training session for them so they would feel confident about installing it. Plus, Nomadic’s project management team ensured that no deadline was missed and the booth was ready well in advance of The Baby Show. All in all, Snapfish felt Nomadic went above and beyond.



Everything was delivered in neatly packed cases so the equipment was well protected and didn’t require much space. The display was ready in no time. Snapfish is truly impressed at how it easy their Instand pop-up is to use, the stability of the Instand system and how well everything fit together.



The impact that the innovative stand design achieved was phenomenal. The branding was visible from all sides and the well-lit stand with bright colors attracted the attention of many visitors at The Baby Show. Snapfish was able to showcase their range of fantastic gifts, engage with visitors who could feel their product’s quality, view them online and share their opinions. Snapfish was able to post photos of the event on their Facebook page, too!

As an added bonus Snapfish has the flexibility to rearrange the booth or break it down for use in different spaces at future events.

"We would be happy to recommend Nomadic Display to all our partners because we trust them to deliver. Now we cannot wait for the next event on the Snapfish calendar “We would be happy to recommend Nomadic Display to all our partners because we trust them to deliver. Now we cannot wait for the next event on the Snapfish calendar as we know that we are ready!"

Jerome Petit, General Manager of Snapfish EMEA
Greg Baines, Country Manager of Snapfish UK
Slavina Velinova, Performance Marketing Manager for UK

Eight Ways To Jumpstart Your Exhibition Stand Traffic

by Nomadic Display 4. February 2014 18:36

Why do some exhibition stands attract bigger crowds than others? With only a few seconds to engage exhibition visitors, it pays to try new ideas.

exhibition design

1. Build anticipation
Attendees often plan their visit to the exhibition floor in advance. A show promotion strategy designed to peak curiosity will put you on their “must-see.” Purchase the pre-registered attendee list to get your message out via email, direct mail and social media. Learn more about pre-show communications.

2. Seeing is believing
Demand attention for your exhibition display with a large screen presentation. Play a video or animation on continuous loop.

3. Lighten up
Capture attention with backlit graphics that make your display stand out. Get tips for creating show-stopping graphics.

4. Sound travels
Visitors are attracted to sounds coming from trade show exhibits including music, a presenter's voice, audio supporting your video, even laughter.Tip: Laughter is contagious.

5. Scentsibility
Our sense of smell is the strongest for triggering association and memory. “Good” aromas such as fresh baked cookies or just brewed coffee can lure visitors to you. Tip: Make sure the aroma relates to your marketing message.

6. Taste it 
Take advantage of knowing that attendees walking a show floor will get hungry and thirsty. If your company is associated with food products, sampling builds traffic and demonstrates quality. Even bottled water would be welcomed by your visitors. Tip: Refreshments also lengthen the duration of a visitor's stay at your stand.

7. Touchy subject
A visitor's tactile experience starts with a handshake to accompany your smile. From there, a hands-on experience with your product or other forms of participation like an interactive touch screen. Even a comfortable sofa can add to the tactile experience.

8. Live it up
Research indicates that exhibits with live presentations are more memorable. Draw visitors in with theatre-style seating to view a magic or game show, scripted product introduction, dramatic or vocal production. Tip: Small gatherings generate curiosity from passersby who may stop to watch, thereby increasing the size of the crowd.

exhibition stands

Want to better prepare for your next event?
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How an Exhibition Display Rental Solves Problems

by Nomadic Display 18. November 2013 14:37

Until a few years ago, if you wanted a dynamic display customised to your presentation needs, your only option was to purchase an exhibtion display. Renting a display meant you had to settle for a generic, one-size-fits-all look. But all that’s changed. Now you can choose from an ever-growing selection of innovative pre-priced exhibit rental designs like these: 

In fact, there are hundreds of affordable display rentals that may be custom tailored your needs just by submitting a design rental request

Here are just a few of the situations where exhibitors turn to an exhibit rental as a problem-solver:

►    You’re new to exhibiting and want to try before you buy.
►    You already have an exhibit, but need to expand or modify it for a one-time use.
►    You’re faced with scheduling struggle and need a display to fill-in fast.
►    You exhibit internationally and want to save the cost of shipping, customs and duties.
►    You want to control exhibiting costs by eliminating or reducing ownership expenses.

A trade show display rental is a simple solution that also stretches your budget. You can have all of the branding impact of custom design  and still enjoy money-saving benefits. With an exhibition stand rental, you can eliminate all the expenses of ownership including storage, maintenance, inventory management, repairs, refurbishment and disposal. It’s not unusual to see savings over 40%.

Nomadic offers turnkey display rentals that include everything you need—from design and graphics to delivery, installation, tear down and pick up when you’re event is over. We’ll even store your graphics for re- use at your next event. It’s that simple.

To learn more, request our free report:  Is the Rental Revolution Right for You? It comes with a cost-comparison worksheet to help you decide what’s best for your budget, timing and performance requirements.

 

Use Flooring To Enhance Your Exhibition Stand Design

by Nomadic Display 10. September 2013 17:43

Exhibition flooring is probably one of the last items on an exhibitor’s planning list: tick a box, submit a form, it’s done. Yet companies are missing out one of the most underutilised branding opportunities at their show. We asked Stacy Barnes of Brumark Total Flooring Solutions to share her thoughts on how to better use this valuable real estate.

Exhibit designers integrate flooring into display designs for more than pure aesthetic appeal. Flooring can also be used to define space, direct traffic flow or highlight new product areas. Today there are many more flooring options available to choose from that can help make an exhibit really stand out. In addition to carpet, these include printed floors, vinyl floors, raised floors, tile, and even turf. 

Trade show carpet is popular because it is easily available, comes in a range of colors, is affordable and durable. Find out what color carpet the show contractor will be using on the show floor. Then choose a color that not only complements your display but will also make your exhibit space pop out. 

Inlays can transform a display from average to extraordinary with logos or design motifs designed to reinforce your brand. Just remember: always request a sample of the carpet that you will be ordering to ensure it meets your expectations. 

Welcome visitors into your display by offering them a little something extra…..comfort. Remember attendees spend long days walking the show floor and for a few extra pennies you can upgrade the padding in your display. Not only will visitors notice it, they may appreciate it enough to linger a little longer with your stand staff.

Full colour graphic images printed on flooring is another way to extend your brand message. Vinyl offers a variety of patterns and textures including checkerboard, metal, and stone. Laminates and bamboo are popular wood flooring options and don’t forget there are new green materials such as cork and sisal. Raised floors offer lighting options and wire management underneath. 

When considering how to put together your exhibition display and market yourself, don’t overlook the floor. It can be a foundational part of your plan!

Exhibition Design Tips for Maximising Results

by Nomadic Display 31. July 2013 13:53

Exhibit design is one of the most powerful and least understood elements of exhibition marketing. A display is your ambassador, a temporary representative designed to communicate on your behalf and foster commerce. For this reason, the overall design should attract visitors, reflect your brand personality, and provide a platform for developing your business relationships. So here are a few display ideas for creating a dynamic exhibition design.

Use Height
Take advantage of the highest point of your display to place your company logo. Lightweight fabric structures in a variety of shapes may be hung above your display for visitors to locate your stand across the show floor and as they walk down the aisles. You don't have to spend a lot to maximise your space. Tall structures such as towers with signage at the top can create similar effects without the expense of ceiling rigging. 

Draw Attention
Think of attendees as specialised and discerning shoppers that are influenced by what they see, hear, or smell. Motion can catch attendees' eyes while LED spot or backlighting can make your graphics pop. Use music and special sound effects to stimulate their curiosity and because smell is our strongest sense, use it to lure visitors in with fresh coffee brewing, popcorn popping, or chocolate chip cookies baking.

Open Up
Make your visitors feel welcome with an open and inviting floor plan. Encourage entry by offering easy access to your space from multiple points. To that end, think more space, less clutter. One general rule of thumb is to leave 60 percent of your space frontage open and at least 60 percent of the floor space unoccupied.

Provide an Experience
Don't underestimate the power of face-to-face contact with your product. The number one reason people attend shows is to see new products. Nothing sells a product as effectively as a truly hands-on experience. Visitors look for opportunities to see and touch your products to learn about them. Integrate product display into the exhibit, distribute samples or conduct on-stand demonstrations.

For more tips on exhibition design, download our special report "Exhibit Design Strategies that Maximise Results" today.

What Your Exhibition Designer Needs From You!

by Nomadic Display 17. July 2013 15:01

 Exhibitors often ask what information is needed to start a new stand design. Ideally you want a well thought out display solution that will help you achieve your marketing objectives. Better quality input from you will produce better quality output from your exhibition designer.  So take the time to gather the right input.

 

1. Exhibiting calendar

Once you have selected your exhibitions, create a list of each of the events you plan to attend and their space sizes. Based on the number of events and their space sizes, it may be worth considering a modular display that can scale to fit different change and adapt to each event and trim provide you with costs savings that may be applied across your trade show marketing program. If you have  a one off situation, it may be advisable to use a exhibition display rental.

2. Concise design brief

Your brief should describe your marketing goals, how you plan to engage your visitors, explain your products/services that will be featured and demonstrated. Try to express the look and feel you want your brand to portray to potential clients.  Describe your plans for visitor interaction – touch screen programs, product sampling, small group meetings, live presentations, etc.  While you may not have every detail pinned down, document what is firm in your mind.

A brief is not only helpful to your designer, it can also help you evaluate the display design concepts they present. Download our Exhibit Design Strategies which contains a tutorial to help you write a brief.

3. Realistic budget

Be open about discussing your budget and any cost cutting strategies you want to pursue.  Designers do their best to create a design solution to fit your budget.  Prepare for the discussion by researching the size and type of display designs that fit the design brief you created.

4. Design tools

Design time is better spent designing than searching for materials.  Your designer will need to understand the corporate image guidelines for your brand, and have access to the logos, artwork, photos and/or graphic images you want used in your exhibition design.  You will need high quality images since they will be printed in large format. If you decide to have graphics designed by an agency, you will need to provide them with graphic file preparation instructions.

5. Adequate time

Plan to provide a brief to your exhibition designer at least three to six months prior to your event.  You will receive a better thought out exhibition design with less stress for all involved.  Keep in mind the time required for decision-making by members of your organisation.  Artwork proofing and exhibit build production times will vary depending on the size of your project.

Plan Now To Avoid Panic Later

by Nomadic Display 10. July 2013 00:20

The next busy season for exhibitions and events are just a couple of months away so summer is a great time to get organised. Remember Bill Murray’s movie “What About Bob?” Richard Dreyfuss played his psychiatrist and the author of “Baby Steps.” The trick is to break big problems, like event planning, down into small steps so they can be accomplished in an orderly manner. The first baby step toward an event is to create a checklist of activities and their due dates. Here are some tips on how to get started.
Promotion Campaign
Develop a marketing plan for the event. Consider all of the on- and offline opportunities to promote your presence at the upcoming event. Your plan may include advertising, sponsorships, free VIP passes, press releases, a banner on your website, email broadcasts, newsletters, social media posts, premium giveaways etc. Using target dates for release, you can estimate when to place orders and start the development of artwork. Ideally your messages will be carried through in graphics, presentations, and other materials at the event.
Inspect your display
Be sure your display is prepared to represent you. Shabby graphics will reflect poorly on your company so order replacements when needed. If you plan to purchase a new display, it’s a good idea to draft a brief. Describe your marketing objectives, the products and services you want to push, and interactions you are planning for visitors. Get input, buy in or approval on the brief from appropriate managers. Gaining consensus at the beginning will help you avoid having to tackle internal obstacles at the finish line. The brief can help speed your request for design proposals and guide your evaluation of display solutions.

Show Services
By now you have, or will soon receive, your exhibitor service manual. As the official digest of everything you need to know about the event, it’s important to go through it carefully. Determine which show services you will need and add the early bird dates for form submissions to your checklist. By planning to submit your service orders by the early bird due date you accomplish two things. First, you get the best rates on the services you need, savings of as much as 50 percent. Second, if you miss an early bird submission date you still have time to meet the final advance due date and qualify for some savings.

Book your travel
According to Sean O’Neal of BBC Travel, the old rule of thumb – booking tickets three months ahead for the lowest prices – seems now to be out of synch with the latest research. Based on studies by Kayak and FareCompare, O’Neal suggests purchasing on Tuesday afternoon, about three weeks in advance for domestic tickets and a little more than a month in advance for international tickets to get the best deal.

As for hotels, compare the rate secured by show management to online rates.

Beware: dates on this calendar are closer than they appear. If you find you’re already near a due date, don’t be discouraged. You’ve completed your first baby step!

5 Ways to Make the Most of Your Backwall Display

by Nomadic Display 15. May 2013 15:10

Exhibitions are investment of your time and money but well worth it when the end result is making a great impression on your clients and prospective buyers. Luckily, there are ways to do this even with a smaller footprint - here are five of our favorite tips.

1. Keep it clean and bold. Less really is more, especially with smaller exhibit spaces. A display with too much going on looks cluttered. Work with your exhibition designer to blend bold graphics with your products and digital media so they work together to promote your company to its best selling advantage.

2. Maximize your space. Eliminate as many barriers to entry as possible. Place tables to the side instead of out front. Place computer workstations and lockable counters against the backwall so visitors are comfortable entering your space to learn more. Split up the activities to spread out your visitor traffic. For example, place a conversation area with a table and chairs on one side and a demo area on the opposite side. 

3. Make it bright. Visitors are drawn to bright displays like moths to a flame. Lighter shades of colour in flooring and cabinetry can make you look larger. Use pops of colour in signage or carpet to provide an element of surprise. Top it all off with halogen or LED lights and you'll glow on show floor.

4. Engage your visitors. Once you grab the attention of passersby, you need to give them a reason to stay. Attendees are at the show to learn so give them a way to see, hear, touch, taste or smell your products. Use interactive tools, hands on demos, samples, etc. that will involve your visitors. 

5. Get your tech on. New technologies have opened new opportunities for exhibitors to leverage smaller floor plans. Big screen motion graphics, touch screens, tablets, video badges, RFID and so much more. You don't have to use every technology, but try your best to take advantage of the trend.

Remember, its not the size of your exhibition display or budget that determines how successful you will be.  Strong design, creativity, and good booth management are all major factors in trade show success.  Even those on lower budgets can create stunning displays that attendees will love, and the right combination can keep people coming back again and again.

For more design tips, download our Special Report on Exhibit Design Strategies.

Exhibition Inspiration from Vincent Van Gogh

by Nomadic Display 21. January 2013 13:41

Vincent Van Gogh said “I dream my painting and I paint my dream.”

Exhibitors dream their programme and then create it, too. At an exhibition your goal is to reach your target audience. Your advertising campaign, exhibition design and promotional strategies should work together to inspire your audience to visit you and learn about what you can do for them.

 

Simple? Not so much, which is why exhibitors depend on internal and external resources to write, photograph, design, fabricate, and build material for pre-show, at-show and post-show event marketing activities. That got me thinking about where the various contributors find their creative inspiration.  When asked, the exhibition designers I spoke to said they get their inspiration from the exhibitor; by what the company does and through conversations about what they want to accomplish.

So where do exhibition marketers get their inspiration? There are a number of sources for inspiration including peers, magazines, newsletters, other exhibitors and, of course, websites. Display solution galleries enable exhibitors to browse exhibition display designs that offer their desired features, functions and details – or perhaps features that are brand new to them! While some exhibitors locate the exact design they want, many locate several examples to express the characteristics or attributes they want to combine into their own customised display design or environment.

Tell us about your sources of creative inspiration.

 

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