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Meet Our Client The Soap Story

by Nomadic Display 21. April 2015 14:30

The Soap Story decided to exhibit at Spring Fair International – the most vital buying event in any retailer’s calendar.  Visitors discover exciting UK and international designers and exhibitors, source the latest products from new and popular brands whilst keeping up with the latest trends.

The Soap Story have developed a fun, fruity and delectably delicious range of shower, bath body and soap products allowing a sweet treat without the calories.

They needed a simple and budget conscious solution for their 5mx2.5m space at The Spring Fair at the NEC that would present their wide range of products in an elegant fashion that was in keeping with their strong brand image.  

Nomadic designed a bespoke rental solution that included seven integrated product showcases with acrylic shelves and halogen down lighting.

These highlighted the range while allowing a large graphic area for their unique branding.

A large branded counter at the front of the space acted as a greeting point for the stand whilst also a handy storage area.

“The stand worked very well in terms of replicating a retail environment where the clients could see the products as they would be on the shelf of their own stores.  Being able to bespoke elements of the Nomadic units allowed us to showcase the colour and vibrancy of our fantastic range of products. We were delighted with the results and lots of people commented on how well the stand looked!” Simon Waring, Business Development Manager, Nectar International Ltd & The Soap Story.

Meet our Client The Motor Sport Asscioation (MSA)

by Nomadic Display 24. February 2015 20:06

It’s always fantastic to win a pitch against 3 other companies – especially when you’ve been the incumbent supplier for the last 6 years.  

Working with the Motor Sports Association (MSA) is always an honour for us and we work closely together with a key strategic mission in mind of how to best use the space that most suits the client and its visitors to achieve maximum results.

The stand was positioned at the entrance to the venue, taking this we designed a stand that was open and acted like a funnel – the science behind this is that once on the stand you could easily manage the footfall with direction and without out interference – this meant sweeping graphics and two long meeting desks. 

The next key area was how the information was displayed.  Nomadic created the graphics with the full intent to supply enough content that even if you wanted to just pass through, you were comfortable enough to glean the information needed and still have the MSA experience.  We also had the bonus of introducing 3 vehicles to the installation, again portraying the MSA to its full potential.

Allan Dean-Lewis kindly offered to provide his experience of this project…

As the UK National Governing Body for four wheeled motor sport, affiliated to the FIA as the World governing body, the Autosport International Exhibition at the NEC in Birmingham is an important front window for ourselves and our sport – and the only exhibition where we have a significant attendance each year.

We started dealing with Nomadic back in 2008, when our ‘pole position’ stand just inside the front entrance of the exhibition was a lot smaller then it subsequently grew to, but they proved from day one to be an easy company to deal with from both a design and cost angle, with any issues pre-event being dealt with promptly and efficiently and always accurately reflecting our needs. In the first year, one of the main  benefits to us (apart from a quick build capability on set-up day) was that at the end of the show we just walked away and left everything – our previous suppliers insisted we stayed on stand to do the handover, often an hour or more after the show had closed.

Since those early days, Nomadic have helped us to review our design matched to our needs on an annual basis, sometimes even saving money the following year, and their quality of imagery has gone from good to better to excellent, which is now a major enhancing feature of our stand.

And what do they say about size matters?  Well it doesn’t seem so for Nomadic.  Whether it was our first stand area, or the three times larger mid-term one, or the six times larger one used in 2015 for the first time, they have always come up with a structure that is fit for purpose, whether pop-up, soft sided, solid panelled or whatever.  I have thought once or twice that we are at the limit of an existing design and structure only for Nomadic themselves to come up with a better solution for the following year.  We also first engaged with Nomadic on a hire basis for the stand, but now over 6 years down the line we negotiated a purchase of the existing stand at a price which not only kept our Finance Director happy (quite a difficult challenge for most Finance Directors I am told) but also gives us continuity for probably at least 3 years, with just embellishments and updates to further improve year on year, which I know the team at Nomadic will help us with.

I would add that we are just a satisfied customer with Nomadic and have no other connection with them, and also we have regularly benchmarked them against other suppliers (as we did during 2014).  It was to their credit that they trumped the others that we consulted with and gave us a workable basis on which we can continue our engagement for at least another 3 years.  So they haven’t won and kept our business easily, but they have worked hard enough to earn it and keep it.  Allan Dean-Lewis MBE, Director of Training and Education

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Scandinavian Airlines Uses Nomadic's Portable Display in Opening Ceremony

by Nomadic Display 26. January 2015 14:04

Scandinavian Airlines (SAS) was one of the first to take up residence in Heathrow’s original Terminal 2 back in 1955. The new and improved Terminal 2 — dubbed The Queen’s Terminal in honor of her majesty Queen Elizabeth II — opened for business last month. One of SAS’s most important routes is in and out of London. To celebrate their first day of service from the new terminal, SAS hosted a retro-themed Opening Day celebration. 

In addition to invaluable exposure to travelers at the new terminal, SAS planned to cultivate brand loyalty among its passengers with prizes, promote the heritage of their brand, generate press coverage, and add new social media followers. For the event, Nomadic Display designed and produced a portable display solution with bright graphics representing the airline’s transition over the past 59 years.

Retired Air Purser Laila Hakonsen wearing uniform circa 1971-1983 designed by Carven of Paris 

“We received nice compliments on the stands from Nomadic Display which worked very well, and were so easy to assemble!” said William Reed, Scandinavian Airlines’ Director of Marketing for the Western European Region. 

Nomadic Display has provided businesses around the world with captivating displays solutions for their event marketing programmess. Pop-up displays, banner stands, and portable counters are compact, lightweight, easy to set-up and can be configured in many ways to meet the demands of your event space. Whether you need to stage a showroom, a visitor center, a museum, or an airport terminal, Nomadic Display has the solution for you.


Current Affairs | Custom Portable Displays | Exhibition Booth Design | Exhibition Graphics

Meet our Client Drink Me Chai and Bubble Froot

by Nomadic Display 11. August 2014 17:52

Drink me Chai needed a stand that could be flexible to fit into spaces as diverse as a 2 x 2m for ‘foodie’ shows up to 5 x 4 m spaces at International trade shows.

In addition, they needed space to display their products and a convenient place to hide a fridge. They also needed space for consumables like cups and stirrers and counter space to serve their products from. Plus there were also 2 distinct brands – Drink Me Chai and Bubble Froot.

The  Nomadic  Design team came up with the solution using Nomadic Display’s tried and tested Instand pop-up range for the back wall displays, with built in product showcases.  They also incorporated the Nomadic hard-panel suite of products to create tailor made counters that would be solid and secure to serve from and have the ability to store products and hide a fridge.

“From the first meeting with Nomadic I have found them very easy to work with. We have been with Nomadic now for a few years, and I love working with all their staff! When I turn up to an event, I know that Nomadic will be there taking care of everything, I never worry and know that my stand always looks brilliant and polished! All Nomadic staff are always ready to help with anything, and help me with any boxes I am unloading and never leave until I am satisfied, despite having to drive from London to Birmingham afterwards late afternoon!  I believe every customer is taken care of with the best results!”  Louise Knott – Drink Me Chai 

Check Out Cistermiser's Cool Exhibition stand

by Nomadic Display 18. June 2014 21:52

Cistermiser have been manufacturing a range of water-efficient washroom products and solutions for over 30 years.

Richard Bolton, Brand and Product Manager for Cistermiser told us;

“In a previous role (with another company) I used Nomadic for years, so knew from experience what great customer service they provide. They have never let me down, always do what is asked, on time, on budget with no hassle at all; delivering a quality product with superb efficiency. When I joined Cistermiser it was one of the easiest decisions to bring Nomadic with me.”

Cistermiser for years had been enduring uninspiring stands in ‘shell scheme’ confines. Their broad product range that was under-represented, poorly displayed and easily overlooked. What they wanted was to break out from the shell scheme and make a much greater impact in the exhibition hall; to really stand out and make clear the scope of their offering, coupled with high brand visibility.

This had to be achieved with a tight budget and an even tighter timescale to make their first booked event. The stand had to be flexible and  ‘modular ‘ to allow differing product ranges to be pick and mixed , depending on market sector / audience. The final challenge was that the stand frame had to be able to be ‘re-skinned’ in three different brand identities.

Richard stated “What we were looking for was maximum flexibility, with a great presence, plus the practicalities of portability and minimal storage space.” 

After discussing their requirements with a Nomadic Display Consultant, we provided a range of previous actual examples for Cistermiser to view.  They felt being able to see this ‘back catalogue’ of actual stands (rather than relying on sketches or basic renders) allowed them to easily focus on what they needed and liked but, importantly, caught their eye, therefore being able to make decisions to move the project on at the pace needed to hit their deadline.

The solution was found  using Nomadic’s Instand  quick to build Pop up system. It featured a central section with added height to give extra impact  from a distance along with purpose built individual product displays and integrated product headers with rear LED Lighting.

“Nomadic took our brief and supplied a design concept with speed : The subsequent stand design concepts needed very little tweaking to get to a final design and the entire turnaround time (from a concept sketch to a completed stand, on display under the lights at Alexandra Palace) took less than 5 working days. Truly impressive stuff.”

“The stand was met with great acclaim and exceeded all our expectations. The clever design and use of modern illumination elements made the stand really stand out in a busy expo hall. Many visitors to the stand came over just to see what was being offered as we stood out so strongly.”

“Staff feedback commented that customers could easily comprehend the full Cistermiser range, while staff found it just was easy to talk through products and options naturally. The show generated a notable increase in business inquiries and we are ramping up our show schedule off the back of this success.” Richard Bolton, Brand and Product Manager, Cistermiser.


Custom Portable Displays | Marketing | Exhibition Booth Design | Exhibition Graphics

Meet Our Fabulous New Client AngelBerry

by Nomadic Display 20. May 2014 19:35

AngelBerry, a new experience in Frozen Yoghurt.  With 7 trade shows planned this year, across 4 continents they needed a lightweight, bold and practical stand  to fly across the globe. The stand had to fold away onto one pallet, be easy to assemble and incorporate their frozen yogurt machine, a desk and a shelving unit within it.

AngelBerry, a rapidly growing company, felt that exhibitions were a great way of exposing their brand and getting new franchisees on board.

After a consultation with Nomadic Display, the Nomadic Design Team designed a structure built from 3 Nomadic Instand pop up frames which would give the stand architecture while allowing them to re- use the frames independently at smaller future shows or add to them at larger shows. 

Once AngelBerry’s graphic design was added, it created high visual impact to the whole structure.  An extended height header was added for maximum branding along with cut outs of frozen yoghurt pots, all lit up with colour matched LED lights.  In addition, contained within the framework was a product showcase with down lighters which enable products to be merchandised in a neat and professional way. 

“Nomadic Display have truly created an award winning stand for us!  Winning best in class (3x3m) and 3rd overall during our 2nd trade show was a real boost!  Nomadic were a pleasure to work even though we had a very tight timeframe  (10 days) and the stand has been a great success and the team have really enjoyed working on the stand”. JAMES TAYLOR,  Co-founder and COO AngelBerry


Custom Portable Displays | Marketing | Exhibition Booth Design | Exhibition Graphics

Nomadic Wins Two Awards at Exhibitor 2014 for Newest Exhibit Innovation

by Nomadic Display 22. April 2014 18:31

Exhibitor2014 is the trade show for trade show and corporate event marketing professionals. The 25th annual conference offered 160 education sessions, an expanded exhibition hall and an inaugural Awards Night.

We debuted our newest exhibition innovation, the DesignLine® Wall System, with an exhibition display design that gained rave reviews from attendees. Visitors responded with delight to our brightly coloured graphics and variety of lighting options including backlit walls, LED colour changing downlights and whimsical accent lighting.

The display was so well received we generated an increment of 65% more visitors.

Floor to ceiling fabric graphics featured face-to-face conversations about what marketers need from their exhibition supplier. Exhibition marketers adjust their projects to meet their business changes, often with limited resources. Our presentation was designed to illustrate how Nomadic helps exhibitors transform change into new opportunities with modular displays that adapt to fit another utilisation or circumstance.

Exhibitor hosted a gala Awards Night to present 2014 awards for exhibition excellence to winners at a dinner and ceremony. The Walton County Tourist Development Council exhibit received not one but TWO awards! Designed by Zehnder and Synergy Design Group, we produced the custom modular stand with our new DesignLine Wall System. A juried panel selected it to receive the Best 3x3 display award. By popular vote, it also received the People’s Choice award. Our sincerest thanks to everyone to voted!

Luz Lobos, President, Synergy Design Group 

Pat Goeke, President, Nomadic Display

SnapFish Makes A Splash With An Instand Pop Up Display

by Nomadic Display 4. March 2014 18:09

Snapfish is the number one online photo service, with more than 90 million members in over 12 countries with 2 billion photos. They chose The Baby Show for their first venture into the world of events and trade shows because young mums are one of their key target segments.

Snapfish needed strong branding on the stand, an efficient way to display Snapfish photo gifts and prints and plenty of space for visitors. They wanted to share the importance of preserving memories and show mums how creative they can get with Snapfish photo books, personalised gifts, cards, calendars and wall art.

With their short brief, Snapfish approached Nomadic Display and a few other agencies to acquire a pop-up displayfor the show. Nomadic went to work and came up with a brilliant concept which encompassed all of their requirements. Snapfish was thrilled when they saw how well the initial exhibition design satisfied their needs. Nomadic offered a few options to help Snapfish understand their opportunities to improve the look and functionality of the stand and still keep the costs down.

Nomadic combined two Instand pop ups into a spacious corner stand with clean lines, brilliant graphics, internal shelves, and merchandise and literature displays. Snapfish chose to set up the display on their own and since this was their first event, Nomadic conducted a training session for them so they would feel confident about installing it. Plus, Nomadic’s project management team ensured that no deadline was missed and the booth was ready well in advance of The Baby Show. All in all, Snapfish felt Nomadic went above and beyond.

Everything was delivered in neatly packed cases so the equipment was well protected and didn’t require much space. The display was ready in no time. Snapfish is truly impressed at how it easy their Instand pop-up is to use, the stability of the Instand system and how well everything fit together.

The impact that the innovative stand design achieved was phenomenal. The branding was visible from all sides and the well-lit stand with bright colors attracted the attention of many visitors at The Baby Show. Snapfish was able to showcase their range of fantastic gifts, engage with visitors who could feel their product’s quality, view them online and share their opinions. Snapfish was able to post photos of the event on their Facebook page, too!

As an added bonus Snapfish has the flexibility to rearrange the booth or break it down for use in different spaces at future events.

"We would be happy to recommend Nomadic Display to all our partners because we trust them to deliver. Now we cannot wait for the next event on the Snapfish calendar “We would be happy to recommend Nomadic Display to all our partners because we trust them to deliver. Now we cannot wait for the next event on the Snapfish calendar as we know that we are ready!"

Jerome Petit, General Manager of Snapfish EMEA
Greg Baines, Country Manager of Snapfish UK
Slavina Velinova, Performance Marketing Manager for UK

Eight Ways To Jumpstart Your Exhibition Stand Traffic

by Nomadic Display 4. February 2014 18:36

Why do some exhibition stands attract bigger crowds than others? With only a few seconds to engage exhibition visitors, it pays to try new ideas.

exhibition design

1. Build anticipation
Attendees often plan their visit to the exhibition floor in advance. A show promotion strategy designed to peak curiosity will put you on their “must-see.” Purchase the pre-registered attendee list to get your message out via email, direct mail and social media. Learn more about pre-show communications.

2. Seeing is believing
Demand attention for your exhibition display with a large screen presentation. Play a video or animation on continuous loop.

3. Lighten up
Capture attention with backlit graphics that make your display stand out. Get tips for creating show-stopping graphics.

4. Sound travels
Visitors are attracted to sounds coming from trade show exhibits including music, a presenter's voice, audio supporting your video, even laughter.Tip: Laughter is contagious.

5. Scentsibility
Our sense of smell is the strongest for triggering association and memory. “Good” aromas such as fresh baked cookies or just brewed coffee can lure visitors to you. Tip: Make sure the aroma relates to your marketing message.

6. Taste it 
Take advantage of knowing that attendees walking a show floor will get hungry and thirsty. If your company is associated with food products, sampling builds traffic and demonstrates quality. Even bottled water would be welcomed by your visitors. Tip: Refreshments also lengthen the duration of a visitor's stay at your stand.

7. Touchy subject
A visitor's tactile experience starts with a handshake to accompany your smile. From there, a hands-on experience with your product or other forms of participation like an interactive touch screen. Even a comfortable sofa can add to the tactile experience.

8. Live it up
Research indicates that exhibits with live presentations are more memorable. Draw visitors in with theatre-style seating to view a magic or game show, scripted product introduction, dramatic or vocal production. Tip: Small gatherings generate curiosity from passersby who may stop to watch, thereby increasing the size of the crowd.

exhibition stands

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How an Exhibition Display Rental Solves Problems

by Nomadic Display 18. November 2013 14:37

Until a few years ago, if you wanted a dynamic display customised to your presentation needs, your only option was to purchase an exhibtion display. Renting a display meant you had to settle for a generic, one-size-fits-all look. But all that’s changed. Now you can choose from an ever-growing selection of innovative pre-priced exhibit rental designs like these: 

In fact, there are hundreds of affordable display rentals that may be custom tailored your needs just by submitting a design rental request

Here are just a few of the situations where exhibitors turn to an exhibit rental as a problem-solver:

►    You’re new to exhibiting and want to try before you buy.
►    You already have an exhibit, but need to expand or modify it for a one-time use.
►    You’re faced with scheduling struggle and need a display to fill-in fast.
►    You exhibit internationally and want to save the cost of shipping, customs and duties.
►    You want to control exhibiting costs by eliminating or reducing ownership expenses.

A trade show display rental is a simple solution that also stretches your budget. You can have all of the branding impact of custom design  and still enjoy money-saving benefits. With an exhibition stand rental, you can eliminate all the expenses of ownership including storage, maintenance, inventory management, repairs, refurbishment and disposal. It’s not unusual to see savings over 40%.

Nomadic offers turnkey display rentals that include everything you need—from design and graphics to delivery, installation, tear down and pick up when you’re event is over. We’ll even store your graphics for re- use at your next event. It’s that simple.

To learn more, request our free report:  Is the Rental Revolution Right for You? It comes with a cost-comparison worksheet to help you decide what’s best for your budget, timing and performance requirements.