Cistermiser have been manufacturing a range of water-efficient washroom products and solutions for over 30 years.
Richard Bolton, Brand and Product Manager for Cistermiser told us;
“In a previous role (with another company) I used Nomadic for years, so knew from experience what great customer service they provide. They have never let me down, always do what is asked, on time, on budget with no hassle at all; delivering a quality product with superb efficiency. When I joined Cistermiser it was one of the easiest decisions to bring Nomadic with me.”
Cistermiser for years had been enduring uninspiring stands in ‘shell scheme’ confines. Their broad product range that was under-represented, poorly displayed and easily overlooked. What they wanted was to break out from the shell scheme and make a much greater impact in the exhibition hall; to really stand out and make clear the scope of their offering, coupled with high brand visibility.
This had to be achieved with a tight budget and an even tighter timescale to make their first booked event. The stand had to be flexible and ‘modular ‘ to allow differing product ranges to be pick and mixed , depending on market sector / audience. The final challenge was that the stand frame had to be able to be ‘re-skinned’ in three different brand identities.
Richard stated “What we were looking for was maximum flexibility, with a great presence, plus the practicalities of portability and minimal storage space.”
After discussing their requirements with a Nomadic Display Consultant, we provided a range of previous actual examples for Cistermiser to view. They felt being able to see this ‘back catalogue’ of actual stands (rather than relying on sketches or basic renders) allowed them to easily focus on what they needed and liked but, importantly, caught their eye, therefore being able to make decisions to move the project on at the pace needed to hit their deadline.
The solution was found using Nomadic’s Instand quick to build Pop up system. It featured a central section with added height to give extra impact from a distance along with purpose built individual product displays and integrated product headers with rear LED Lighting.
“Nomadic took our brief and supplied a design concept with speed : The subsequent stand design concepts needed very little tweaking to get to a final design and the entire turnaround time (from a concept sketch to a completed stand, on display under the lights at Alexandra Palace) took less than 5 working days. Truly impressive stuff.”
“The stand was met with great acclaim and exceeded all our expectations. The clever design and use of modern illumination elements made the stand really stand out in a busy expo hall. Many visitors to the stand came over just to see what was being offered as we stood out so strongly.”
“Staff feedback commented that customers could easily comprehend the full Cistermiser range, while staff found it just was easy to talk through products and options naturally. The show generated a notable increase in business inquiries and we are ramping up our show schedule off the back of this success.” Richard Bolton, Brand and Product Manager, Cistermiser.