It’s always fantastic to win a pitch against 3 other companies – especially when you’ve been the incumbent supplier for the last 6 years.
Working with the Motor Sports Association (MSA) is always an honour for us and we work closely together with a key strategic mission in mind of how to best use the space that most suits the client and its visitors to achieve maximum results.
The stand was positioned at the entrance to the venue, taking this we designed a stand that was open and acted like a funnel – the science behind this is that once on the stand you could easily manage the footfall with direction and without out interference – this meant sweeping graphics and two long meeting desks.
The next key area was how the information was displayed. Nomadic created the graphics with the full intent to supply enough content that even if you wanted to just pass through, you were comfortable enough to glean the information needed and still have the MSA experience. We also had the bonus of introducing 3 vehicles to the installation, again portraying the MSA to its full potential.
Allan Dean-Lewis kindly offered to provide his experience of this project…
As the UK National Governing Body for four wheeled motor sport, affiliated to the FIA as the World governing body, the Autosport International Exhibition at the NEC in Birmingham is an important front window for ourselves and our sport – and the only exhibition where we have a significant attendance each year.
We started dealing with Nomadic back in 2008, when our ‘pole position’ stand just inside the front entrance of the exhibition was a lot smaller then it subsequently grew to, but they proved from day one to be an easy company to deal with from both a design and cost angle, with any issues pre-event being dealt with promptly and efficiently and always accurately reflecting our needs. In the first year, one of the main benefits to us (apart from a quick build capability on set-up day) was that at the end of the show we just walked away and left everything – our previous suppliers insisted we stayed on stand to do the handover, often an hour or more after the show had closed.
Since those early days, Nomadic have helped us to review our design matched to our needs on an annual basis, sometimes even saving money the following year, and their quality of imagery has gone from good to better to excellent, which is now a major enhancing feature of our stand.
And what do they say about size matters? Well it doesn’t seem so for Nomadic. Whether it was our first stand area, or the three times larger mid-term one, or the six times larger one used in 2015 for the first time, they have always come up with a structure that is fit for purpose, whether pop-up, soft sided, solid panelled or whatever. I have thought once or twice that we are at the limit of an existing design and structure only for Nomadic themselves to come up with a better solution for the following year. We also first engaged with Nomadic on a hire basis for the stand, but now over 6 years down the line we negotiated a purchase of the existing stand at a price which not only kept our Finance Director happy (quite a difficult challenge for most Finance Directors I am told) but also gives us continuity for probably at least 3 years, with just embellishments and updates to further improve year on year, which I know the team at Nomadic will help us with.
I would add that we are just a satisfied customer with Nomadic and have no other connection with them, and also we have regularly benchmarked them against other suppliers (as we did during 2014). It was to their credit that they trumped the others that we consulted with and gave us a workable basis on which we can continue our engagement for at least another 3 years. So they haven’t won and kept our business easily, but they have worked hard enough to earn it and keep it. Allan Dean-Lewis MBE, Director of Training and Education