31. May 2011 13:46
Zurich Financial Services Group provides general and life insurance products to individuals and businesses in 170 countries around the world. The insurance giant is also a major sponsor of the annual Openwork Conference for the UK's network of over 2,000 mortgage and financial advisers.
Wanting to launch their presence at the 2011 event, they came to Nomadic Display seeking a unique selling environment. Zurich had a clear vision for using an outer space theme to promote HelpPoint: the collection of services that support their global network of customers.
Early on the Nomadic Team determined that a rental display would be the best fit for their program needs. The Nomadic design team created a brilliant DesignLine® hybrid display complete with vibrant galactic graphics. Adhering to standard height restrictions, the Nomadic Design team placed Zurich's logo on dimensional signage of a planet suspended above the display.
Luminous backlighting heightened visitors overall "cosmic" experience and a console at the center was dedicated to uploading daily looping footage from the show floor to their multipanel LCD screens. The open space design combined with state-of-the-art technologies drew visitors into a highly immersive environment. One side of the stand was devoted to interactive stations for visitors to play space invaders and submit competition entries while the opposite side featured 9 monitors that displayed daily show footage.
Zurich was delighted with their success at the Openwork conference and the ability for the display to be reconfigured for use at a variety of events.
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