ClientPhonak offer a full range of digital hearing products. Over the past 6 years they have used Nomadic display for their smaller events. For their larger events they traditionally used custom build stand stored in Zurich, but have found it expensive to ship and install. Nomadic Display suggested they look at custom modular as an alternative. They were surprised by the flexibility and cost savings it could offer them.
RequirementPhonak booked a 26' x 26' island space to make sure they had a strong presence at the show and could be seen right across the exhibition hall. They required their stand design to have height, they needed to run demonstrations of how their products work and wanted to provide a drinks bar to serve smoothies.
To pull traffic on to the stand, a photographer would photograph of the visitor and print out their image as the cover of “Hear the World” magazine.