Nomadic Display Celebrates 40 Years of Exhibition Displays

Like many small business ventures, it all started with one man’s imagination and an entrepreneurial spirit. Theodore “Ted” Zeigler invented Instand®, the first self-locking pop up display. Then he founded Nomadic Display in 1975 to manufacture and market his invention. Who knew then that it would become an internationally recognised exhibition brand?

Instand pop up displays revolutionised the exhibition industry. Here’s why. For the first time exhibitors could have a professional looking trade show display AND do-it-yourself freedom. Instand collapsed down to a compact, lightweight bundle that packed with graphics into a cylindrical shipping case. The case could be stored in a cupboard and be shipped by courier or checked as airline luggage. Exhibitors could carry Instand onto the show floor and set it up without labour. Exhibitors could have a 3m billboard with gorgeous graphics that was/is easy to use and cost effective, too. No wonder it become the most popular portable display in the world.

Zeigler has been recognized as a pioneer in the exhibit industry. To commemorate his ground-breaking contribution to the industry, Zeigler is a recipient of the Exhibit Designer and Producers Association Hazel Hayes Award. Exhibitor Magazine established The Zeigler Award as the top honour in their annual portable/modular display design competition because he “launched the portable/modular industry.”


Since 1975 Nomadic exhibit solutions have expanded from portables to include a wide range of modular and custom trade show booths, exhibit rentals, graphics and show services. Over the past four decades, Nomadic has delivered more than a quarter million trade show exhibits to companies around the world and earned more than 20 awards for design excellence.

“The inspiration we get from our customers has fuelled our creativity for four decades,” said Pat Goeke, President and CEO. “In addition, we are fortunate to have built trusted relationships with international distribution partners who areleaders in their respective markets.”



Meet our Client: English Seafood

English Seafood exhibited at the European Seafood Exposition in Brussels held annually in April.

Seafood Exposition is the world’s largest seafood trade event, and is a great opportunity for English Seafood to connect with buyers, suppliers, media and other seafood professionals from all over the world.

English Seafood wanted a stand under the umbrella branding of English seafood, where English companies could meet and great clients and have business meetings either in at an informal bar table or in and enclosed meeting room.

The stand was made up of Nomadic existing frames from one of the English representative companies, along with frames from Nomadic hire stock, reconfigured and covered in a new set of universal graphics for this specific event. This enabled to keep costs down and shows the true flexibility and re-useability of the Nomadic Instand System.

David Robinson Economic Development Officer said, “ We have managed a stock of nomadic equipment for many years as part of our marketing activity to promote North East Lincolnshire’s key industrial sectors and investment opportunities at trade shows in the UK, Europe and around the world. One of our key clusters is the seafood sector and as such we have exhibited the Grimsby seafood cluster at the Brussels show since it first started. However, 2015 proved a significant year as we produced an English Seafood stand for the first time.

The new English Seafood brand was extremely well received and the design and build of the stand managed by Rob and Richard at Nomadic proved as straight forward as always."


Introducting FabLite!

Are you thinking about getting a portable display to promote your brand at an upcoming event, sales meeting, seminar or sponsorship?

Do you need a display with the ease of a banner stand but larger in size to better tell your story? Would a one-case 3m display that weighs under 20 lbs, ships easily and sets up fast without tools. If you answered yes to any of these questions, read on. Our new FabLite Display offers all that and more!


v BIG Graphic Impact
    • Printed on front side, black liner on the backside for opacity
    • Fabric graphics are custom tailored for fit and finish
    • Durable, washable and wrinkle-resistant
v Swift Delivery
v Compact & Lightweight
    • Hand carry in a duffle bag or upgrade
    to a wheeled case
    • Weighs less than 10kg.
v Assembles in Minutes - No Tools
    • Frame sections are bungeed together
    to connect quickly
    • Fabric graphic pulls down over the
    frame and zips closed
v Lifetime Warranty
    • Should a FabLite frame ever fail to function due to defective materials or workmanship, Nomadic will repair or replace it free-of-charge

Ask your Display Consultant about FabLite today!

Bonus! Expands to 6m
    • Clamp two 13m FabLites together
    • Packs in a RollOne case with 2 lights and a case-to- counter conversion!




Design Strategies Guide to Maximise Results

Design of your display is one of the most important yet least understood aspects of your trade show strategy. How do you make your brand come alive on the floor? Will people remember you? And how will you measure your design success?

Exhibition Design Strategies has answers. It shows you how to make you stand out, as well as techniques designed to draw in visitors. Also included are tips for getting the most from designers, how to understand technical issues like lighting and graphics, a template to generate your design brief and more.

For immediate access to Exhibition Design Strategies that Maximise Results, get started now.

Whether you exhibit in smaller local events or large international shows, Nomadic Display can help you attract qualified prospects while building your brand. We’ll provide more information with your design guide.

Do you know how to...
    • Make the most of floor space?
    • Tempt casual browsers to interact with you?
    • Plan your stand to optimise traffic flow?
Get answers in your Exhibition Design Guide. Register now for immediate access.



How to Use Social Media to Promote your Exhibitions and Events

Even in this age of technology, exhibitions are thriving because they offer in-person, face-to-face communication. You meet people, learn about their needs, and show them how you can help them. So why not leverage the power of internet communication and technology, before and after the show? You may have the most enticing and interesting exhibition display at the show, but it’s incumbent on you to drive people to your stand.

For more tips on using social media for exhibitions, check out this free whitepaper on social media platforms.