Are your exhibition graphics working hard for your brand?

Remember to promote your products - Whatever combination of graphics and text that you decide on, make sure that they work together to showcase the features and benefits of your products/services. When someone walks up to your stand they should know immediately: who you are and what you do. Remember, you only have 3 seconds to captivate your target audience.

Remember to Boost your brand - When looking at your exhibition graphics, look at it from an all encompassing stand point, do your graphics: incorporate your logo, adhere to established branding guidelines, communicate your value proposition etc; all of these elements should be skilfully combined to lure in your target audience.
Make sure to maintain your company’s colour palette in not only your exhibition stand graphics but, it should carry through to flooring and furniture. If possible, repeat your logo on graphics that are visible from across the show floor, the aisle and even up close on staff name tags or clothing all the way through to giveaways. The average attendee needs to be reminded 6 separate times to distinctly remember your brand, so the more times your brand is at front and centre the more success you will have at driving brand memorability.

Stay on target - If you took a birds eye view of all of the places that your campaigns have appeared (both on and offline) your exhibition stand should be another channel to promote your campaigns. Make sure that you are openly communicating conversion points on your exhibition graphics such as your website and that your display is consistent with other display stands.

For more show smart tips on exhibition graphics download our whitepaper “Graphics that Work”.

New Display Solutions to Boost your Bottom line.

Take a look at our latest display solutions that will work harder for you to engage visitors at your next event and provide you many popular design features including:

• Overhead signage for brand visibility across the show floor
• Brilliant halogen lighting
• Reception counter with open back storage
• Wide screen monitor for more powerful presentations
• Built-in dispensers for sales and marketing materials
• Lockable storage room for valuables

But that's not all. Each model is scalable to reconfigure into additional designs so you get maximum return on your display investment. You also save on shipping and labour because they are lighter in weight, portable and quick to set-up. Plus they are backed by the industry's best "No Questions Asked" Lifetime Warranty.

Click here to view more design solutions.

Fabric Displays - HangTen, the budget boosting solution.

Does your stand have all the latest accessories? Take a look at our HangTen display - a seamless, curved back wall that provides you with a 3 sizes in 1 solution. HangTen brings you ultimate individuality to your display offering a number of functional accessories like wide screen monitors, LED or halogen lighting, product display applications and lockable storage counters. Do your need a display for a foyer, roadshow, shopping centre, showroom, semi permanent display, shopping centre, or museum? The opportunities for HangTen are endless, HangTen is quick to set up, portable, flexible and easy to store, providing you with a cost effective solution to many display requirements. You can even grow your HangTen display to a 6m hybrid display for even greater impact! Our HangTen system is also backed by the industry best Lifetime Warranty. Find out more about the HangTen series.

Introducing NEW Display Counters.

Add a new dimension to your stand this year with our exciting new range of DesignLine counters.

Designed for small and medium sized displays, these new products are equally practical as stand-alone units for sales presentations and corporate events. All are stylish in design, offer lightweight portability, are easy to assembly and competitive in price – making them a great value.

Seven new counters offer the most sought after features:

• Large graphic area for bold brand imagery
• Magnetically mounted inkjet or SEG mounted fabric graphics - solid colour or printed
• Range of sizes from standard to extra wide to suit a wide variety of applications
• Semi-private surface areas via graphics or split level counter tops
• Internal shelving for storage

Click to view the whole range.