What is a Roadshow?
Roadshows are a series of marketing events comprised of face-to-face events in different geographical locations. Roadshows often offer an opportunity to interact and experience immersive experiences with a brand and empower businesses to create strong networks geographically to represent their company in a face-to-face environment, with potential or existing customers.
In a nutshell, it is an opportunity for a business to take its product, brand message or service on the road! Roadshows are events that bring people together through product demonstrations or networking events.