Have you ever wondered why some exhibition stands attract bigger crowds than others? What is it that makes for an appealing stand? And how do people engage visitors so they spend time at their stand?
When taking part in an exhibition, you’ll want to drive as much traffic as possible to your stand. You’ll only have a few seconds to grab the attention of visitors, and it can really pay to try out some new ideas.
Of course, you’ll likely want to brainstorm with your team to find the best exhibition strategy for your business – but below are eight great ideas to get you started.
Many exhibition attendees will plan their visit around the exhibition floor in advance. This will include the route they intend to take, and which exhibition stands they’ll want to ensure they see.
You can make the most of this by building anticipation for your exciting exhibition stand. You should work with your team to implement a show promotion strategy designed to pique the curiosity of attendees, so your stand makes their ‘must-see’ list.
Use social media to let people know you’ll be attending the exhibition and also tease what will be available at the stand. You can also target the attendees themselves by purchasing the pre-registered attendee list from the exhibition, so you can send an email directly to those that will be visiting and let them know about your stand.
Seeing is Believing
A great way of demanding attention for your exhibition display is with a large screen presentation. A bright and vibrant screen can really help your stand to stand out from the rest and cause passers-by to stop and find out more about your business.
You can create a video with information about your business or create an animation with graphics to play on a continuous loop throughout the exhibition.