The success of your exhibiting activities can be hard to quantify.
This is why effective event follow-up is key to making exhibitions really pay. It’s not just about having an awesome display stand.
Research shows that around 70% of event leads are not followed up – yet 90% of business gained comes from the follow-up work.
A thorough and strategic approach to following up leads will really pay off. If you do twice as much follow up, you’ll get twice the result!
It soon becomes clear to buyers in the days and weeks after a show who it is that really wants their business.