98% of our senses are geared to visual imagery, it’s the most important sense we have.
You need to use eye-catching powerful graphics and keep the message simple.
Remember the ’ three-second rule’: three seconds is all the time it takes a visitor to walk past and sum up most stands. A successful exhibition stand will display graphics that inform the target audience of who the company is, what the company does and most importantly what the company can do for its customers, within those three seconds.
Keep it clean, simple and bold
Use as little text as possible, use bright bold colour and images, but don’t clutter your stand with too many images. Fewer and larger images are better than many small ones, certainly no smaller than A3.
Make sure your name and message are visible above head height both from close up and from a distance, have nothing important on the walls below 3 feet.
New technology means graphics can be produced much quicker with excellent definition. Special effects can also be created with print and finishing techniques. You can use backlit graphics to highlight certain areas.