You will know from your visit to a show just how important the overall look of an event stand is. Your stand tells a story about your company. Your stand speaks volumes, so you need to set out to impress.
Before you look at the actual stand design tips you should be aware of the four most important elements you need to consider when designing your exhibition stand:
- Stand Functionality – your objectives for the show are likely to dictate how the stand needs to function. After all, whilst you want your stand to look impressive it should function according to your needs.
- Communicating the right message – remember the three second rule: a visitor should be able to see who you are, what your company does and what your company can do for them in the three seconds it takes to walk past your stand.
- Impressing the audience – make your stand memorable – make it stand out from the crowd. Your aim is to ensure your stand stays in the mind of the visitor long after the show.
- Stand practicalities – it’s not just about one show, it is about how the stand works for you over a period of time – taking into account: reusability, packing, storage and transport.