What is Mobile Marketing?
Mobile marketing is a very broad term that identifies any advertising activity that promotes your products and services using mobile devices. It is a multi-channel marketing technique used to reach target audiences via devices such as smartphones and tablets. These marketing strategies could include SMS text messaging campaigns, social media marketing and in-app campaigns.
We live in a world where smartphone usage is commonplace and part of people’s daily lives. Mobile marketing has a big part to play in a company’s overall marketing plans and objectives, so there is no doubt that businesses can benefit from having a mobile marketing strategy.