Once you have set your objectives for your show and have a great stand design to make you stand out at the show, you need to make sure you communicate your expectations to your stand staff to ensure success!
Your show objectives need to be measurable so think about setting targets for each day, each person and for the overall show. This way everyone knows what is needed to get the all-important, return on investment. Exhibitions can be a large part of your marketing budget so make sure you make it work for you and your company.