Rebranding or refreshing your exhibition graphics is essential to attracting attention. If you are thinking about a rebrand or simply want a new look for your exhibition stand but don’t know where to start you may find some of these tips helpful!
Change can be daunting but change is great for your brand. It gives you an opportunity to refocus and reposition your business and gets your business talked about and even attracts new crowds.
98% of our senses are geared to visual imagery, it’s the most important sense we have. You need to use eye-catching powerful graphics and keep the message simple.
Remember the’ three-second rule’: three seconds is all the time it takes a visitor to walk past and sum up most stands. A successful exhibition stand will display graphics that inform the target audience of who the company is, what the company does and most importantly what the company can do for its customers, within those three seconds.