Just because you have a small exhibition space it doesn’t mean you can’t make it inviting to visitors. A lot of the success of your exhibition is down to how your stand looks and what you do on your stand – size doesn’t matter!
Start with using bold branding and graphic imagery to grab visitor’s attention. Creating an eye-catching display stand will ensure you stand out from the crowd. Make sure you get noticed and talked about – consider opting for a controversial or fun theme so you are memorable. Creating a great first impression will make visitors want to know more about you. Get the balance right and communicate who you are and what you do but don’t give too much away so you are still intriguing to passers-by.
Really use the space you do have well. Make sure you employ someone with experience for your exhibition stand design who has knowledge and expertise on how to make the most of your space and design imaginative small exhibition stands. You need the stand to be functional but also welcoming to get visitors to step onto your stand. Showcase your products and services clearly and use lighting to create the right mood for your theme.