Whether it’s a roadshow or a team meeting, an outdoor sales event, or a charity fundraiser, getting the POS display right is vital to ensuring brand message and engagement are maximised.
Often though, too much POS is bought along and can, if anything, make the event much more of a failure than a success. Overcrowded display stands create a messy display that can reduce guest participation. Not enough POS can result in lost sales or leads.
Sometimes though, your brand necessitates the need for multiple types of POS. You want your brochures, leaflets, or gifts to be taken, and benefitted from but are aware of the fact visitors are being presented with the same by a multitude of other hosts at the event.
Maybe, you go the other way though and have one hero piece of POS that eclipses the variety of flyers, catalogues and cards that others are handing out.
We took a look at what you could do to make your POS deliver the best results.