Exhibitions stands range in size and function and all of them have their benefits according to the situation.
Exhibition Floor Space
On most trade show floor plans you will get a mix of different size stands and different packages from 2×2 shell schemes to large island space-only areas. With floor space taking up a large amount of the budget it’s really important to understand the costs of exhibiting and how the percentage split works. One of the common exhibiting mistakes is to spend too much money on stand space and then not be able to fill it with a high-quality, impressive display.