Employing a knowledgeable and experienced company to give you exhibition stand design ideas is important to your overall success at a show. They will be able to draw on experience on what has worked well in the past, give you ideas and include what you need on your stand.
When you have decided on your exhibition stand layout design, you then need to think about the branding, graphic impact and messaging on your display.
One area that sometimes gets overlooked is how colour can impact your success. 98% of our senses are geared to visual imagery, it is the most important sense we have. You need to use eye-catching powerful graphics and keep the message simple. Use bright, striking or vibrant colours. Coordinate your whole colour scheme to convey the right message.
Consider moving away from your corporate colours – there is often a sea of blue stands at exhibitions with blue being a popular B2B colour – while blue is by no means a bad choice at an exhibition you need to stand out from the crowd and make your stand memorable.
One way to move away from your corporate colours is to create a theme for your stand, for example, outer space or a jungle theme. You can still incorporate your logo and messaging into the design but use a clever twist to create an exhibition display design that stays in the mind of the visitor long after the show.
Think about colour psychology and how it impacts the way we perceive a brand or how it effects our emotions. It is proven that these emotions play a part in how consumers behave. Colour can be a powerful tool when you are designing your exhibition stand.
While there will always be subjectivity in the meanings of colour it is generally felt that some of these words are the positive interpretations of the colour:
Red is associated with the heat of energy, passion and love
Orange is for creativity, youth and enthusiasm
Yellow is for happiness, hope and spontaneity
Green is for nature, growth and harmony—but also wealth and stability
Blue is for calm, trust and intelligence
Purple is for luxury, mystery and spirituality
Pink is for femininity, playfulness and romance
Brown is for wholesomeness, warmth and honesty
Black is for elegance, power and sophistication
White is for minimalism and simplicity
Multicolour is for fun, diversity and optimism
Gold, silver, bronze are for wealth, prosperity and success