Lightboxes or backlit display stands are increasingly making an appearance on exhibition stands. Backlighting is not a new concept but marketers are seeing the importance of lighting to enhance their brand impression at exhibitions as competition on the show floor increases.
The reason we are seeing more lightboxes at exhibitions is partly due to the enhancements in LED technology. Not only is technology better and easier to use, but it is also cheaper. Lightboxes allow you to integrate backlighting solutions into your display stand without breaking the budget. With the constant need to stand out from the crowd and distinguish yourself in a sea of exhibition displays, brings the need for lightboxes and backlit exhibition stands. After all, lighting attracts attention.