Taylor & Francis

Caitlin Sheeder-Borrelli,
Marketing Associate, Taylor & Francis Group

 

Taylor & Francis

Client

Taylor & Francis partners with world-class authors, from leading scientists and researchers, to scholars and professionals operating at the top of their fields. Together, they publish in all areas of the Humanities, Social Sciences, Behavioral Sciences, Science, Technology and Medicine sectors. They are one of the world’s leading publishers of scholarly journals, books, eBooks, text books and reference works.

 

Requirement

Taylor & Francis traditionally attend the American Library Association’s mid- Winter Conference which in 2018 was held in Denver Colorado.

They wanted to improve their presence at the event whilst still being in keeping with the sensibilities of the sectors traditions and outlook regarding events.

An Audio visual presentation area and store room were must haves on their 6mx 6m space along with still allowing adequate room for engaging with attendees.

The planning of the event was to be a co- operative venture between Taylor Francis in the UK their colleagues who would be attending the event in the U.S.

They also plan to use ship the booth to several other events throughout the year where a similar floor plan.

Solution

Nomadic UK designed, developed and produced a solution that will work in a number of different stand spaces. It comprised of 3 branded LED lightboxes, 2 stand alone and one integrated into a central store room, to really attract visitor’s attention to the booth from a distance.  One side of the store room supported a large screen which turned that section of the booth into an effective presentation area. A hanging sign finished the display off and gave it a strong presence from a distance within the hall.

 

Nomadic UK worked closely with our U.S based partner to ensure that local support was given and ensure that this project was delivered to a high standard.

 

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